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Essay On Brand-Related Advertising

1377 Words6 Pages

LITERATURE REVIEW According to (Levitt, 1969) “advertising can betray its role as a source of information by misrepresentation and withholding relevant factshowever the use of brand-related advertising can raise serious problems in all countries.” Sometimes advertisers canfind themselves interested to ignore the educational and social needs of the target audience like the very young, the very old, and the poor, who do not match the demographic patternsof the types of audiences communicators want to reach (Fam, K. & Grohs, R, 2007). According to (Tseng & Eliano Shiao, 2001) studiesfrom 1950s its beginning of modern time of children’stelevision programming and in that era a deal signs between television networkand Disney brought the Mickey Mouse Club and Disneyland intochildren’s afternoon television programming. In the time of 1960’s the regulate authorities and …show more content…

& Blades, 2004).In routine a child sees acommercial more than one time and theeffect of ads may be evaluated after a just oneexperience. If repetitionof the advertisement to children makesany difference then the research evidence comes true (Gunter & C. & Blades, 2004).According to author it is generally known and after experience of studies it is concluded thatfresh and oldkidsbehave differently to commercials. According to (Gunter & C. & Blades, 2004)he is the one author that focuses on the idea that due to some external factors behaviors are influenced to the extent that there are some situations in which specific type of attitudes are required,estimated, or inspire and have some implication to individuals.And According to (Maria Ersson & Ulrika Köbin, 2006) parents have a major role for the influence of advertisement by which a child is being exposed. A community class and educational level of the parents gave an idea about how much parents taking part in this context. Parents are influenced, sometime they are influenced directly and sometime indirectly (Maria Ersson & Ulrika Köbin,

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