Literature Review On Consumer Behaviour

CONSUMER BEHAVIOUR ASSIGNEMNT 1

SUBMITTED BY RISHAB JAIN, 15BCE0308

Article 1: o Review of Literature for article 1

• Purpose of the study

The purpose is to find the purchasing behaviour and their reactions over sales promotions of shoes in various parts of Malaysia conducted using Bulk’s model

• Methodology adopted

They used a validated model consists of Temporal Perspective, Physical and Social Surroundings.

• Findings

It signifies the importance of being of first buyer among first in the lady’s perception and the socio-ethnic groups all together takes its advantage,

• Managerial implications

Bulk’s sale is highly implacable in the promotions of multiple sales at a single place in the end matters on the duration.

• Managerial implications

The paper signify that the method is not significant for long term business as their sustainable base.

• Conclusion

If both ends of seller and consumer understands the market base will helps in long terms. It all been said over by the authors view-point.

Article 3: o Review of Literature for article 3

• Purpose of the study

Aims to investigate the companies brand name perception over the sportswear market of China

• Methodology adopted

The created an analysis report over the company belongs to and where the company produces their goods.

• Findings

Analysis revealed that there is a impact of brand value in China rather than from where it belongs. Although they significantly go for quality in local brands.

• Managerial implications

The report determines the different strategies that can be used by the domestic market to improve their selling.

• Conclusion

The above method will help to analyse purchase behaviour of consumer and their pattern for branded shoes or towards the local shoes quality. This can help to create a demand

• Conclusion

New technology and its implication is important in every market even if it’s a shoe it is important to work in the market

Article 5: o Review of Literature for article 5

• Purpose of the study

This case study is to show how big shoe brands and now leading to procasting the consumer values as their marketing strategy.

• Methodology adopted

By using the method of “Best Practice” the Nike is connecting their consumers globally. • Findings

The paper analysed that now the consumers are indirectly connected to each other through this web world and now consumers understood the power of internet.

• Managerial implications

Nike is building a relation with their customers by interacting them through internet and getting the suggestion to improve their products.

• Conclusion

Understanding the new set market and the global approach of a consumer is highly important and Nike intelligentially used this for improving their product quality.

Article 6: o Review of Literature for article 6

• Purpose of the study

For lowering down production cost and increasing the manufacturing of shoes using automated machine services.

• Methodology