Literature Review On Consumer Behaviour

Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com). Although the company AllStar leads the market in OTC cold and allergy, better advertisements can help the company to gain an even greater percentage of its market segment. Focusing on advertisement, the MMT will also work with the companies direct and indirect sales force to ensure that the brand gets eye-catching placement on

Nike also utilizes the promotion tactic of being able to design and order a unique pair of tennis shoes that fits different people’s tastes online. By giving consumers the ability to design their own product on a company’s website, it helps to increase the traffic on that website and it makes consumers feel that the company sees consumer’s wants and needs as a priority. Nike also has great placement for their tennis shoes online. When looking at Dicks Sporting Goods website, and selecting either men’s or women’s footwear, it displays different shoe categories. For almost every category a Nike tennis shoe is featured, this not only makes the customer want that specific shoe, but it

The battle for consumer minds is a battle of perceptions not the products, thus, it is important for Nike to constantly engage with a differentiation strategy and tactical activities to stay ahead as the leader in global sportswear and apparel market. Below are some of the marketing strategies Nike can employ to further improve its sales to remain as the world’s number one: i. Personalized Marketing, also called personalization and sometimes referred to as one-to-one marketing. This is an extreme form of product differentiation in that it tries to make a unique product offering for each customer. Nike has engaged with this strategy through its Nike ID footwear, which is a popular line that has developed a strong follower amongst consumers, and should extend this concept to more product lines to gain more fans. Consumers are inclined to buy as they know they will be wearing their own personalized creations.

Vocollect Voice technology is helping them save time and cost as shipments will be organized automatically in stores and distribution center, via the technology just by giving voice commands to the system. b) Management Information system: Lululemon using product life management system is helping them analyze their product life cycle efficiently. It is easier to assess which product stands where and what marketing strategies they need to conduct in future to increase the sales for the particular product. Question C Supply Chaining: Creating yoga lines is an example of supply chaining. As they must have given production unit to a specific supplier which produces all the clothing supplies for Lululemon Outsourcing: Lululemon using Vocollect voice technology is an example of outsourcing as they are using their services via their networks in order improve communication and speeding up the process in their distribution centers Question D Porter’s Competitive Forces Model *Threat of New Entrants: Providing free yoga classes in Lululemon store is a very unique service provided by any clothing manufacture.

The main ethical issue to this story is the following: what сan we say about Google as a company with respect to its decision to move to a country with strict censorship policy. Will doing business there help to protect Chinese people’s rights and freedoms or is it just because of the possibility to enlarge target audience and thus increase profits? Let’s think it over. Many criticisms rose against this step of Google to provide censorship for search results in China – it was exactly opposite to their motto “Do No Evil” and their policy. Meeting the Chinese government requirements the company showed disregard to their own corporate mission in order to get profits.

Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies. Nike has a unique competitive advantage which is the Nike Sport Research Laboratory (NSRL). Nike creates shoes that lessens the impact on the environment while not obstructing the athletes to release their fullest potential with the shoe.

Abstract This paper is based on the study of various factors which influence the habitual buying behavior of consumers while buying branded apparels. Habitual behavior represents the repeat purchases made by the customers, based on habits or routines that are developed in order to simplify the decision-making process. The paper considers the influence of various marketing and demographic factors on consumer’s habitual behavior towards branded Sports apparels. A conceptual model is proposed, and factor analysis, along with chi-square, t-test, multiple regressions, etc. is used to analyze the data taken on a random basis.

Norton see the mold as bringing the false sense of independence that is created in the culture. The culture is what the woman would feel is their independence.They have the chance to as Norton says create a “community of taste”. It is clear that under Paco research he has paid close attention to consumers and their actions within a store so he can mold a culture. Norton says,”They could not represent themselves through commodities without the funds men provided, nor could they, without money, participate in the community of women that was realized in “going shopping”. (Norton 106) The culture that women “create” is already made up.

With Nike, innovation is linked to inspiration and convincing everyone that if they have a body they are an athlete. While, Under Armour’s innovation is linked more with science research and trying to develop the most high-tech products possible. Under Armour is focusing on direct-to-consumer categories: online sales and outlet and specialty stores, which are expected to represent nearly a third of Under Armour's distribution channels, and in international markets, with new store openings in

The first method that they utilized was that they switched from a vertically integrated brand structure to a functional multi-rand structure. The functional multi-rand structure helped Adidas by creating a global sales function that is responsible for commercial activities and marketing for both brands. With a global sales function, it allows Adidas to split Reebok and Adidas into wholesome and retail department, which allows them to cater to the various necessities of both brands. The second method that they utilized was by focusing their investments in the best possible markets and channels in foreign countries by critically evaluating buying behaviors of their consumers in order to secure shelf space for their goods. The third method that they used is that they embraced e-commerce, which allows them to appeal to their customers more efficiently and make purchasing products for consumers more