Literature Review On Globalization
Chapter 2
Literature Review
Globalization describes the trend of companies buying, producing, developing and selling its good and services in various and most countries and regions in the world. With the appearance of globalization, and an interconnected world, many companies try to expand their services and products into foreign markets. Internationalization gives way to new and potentially more profitable markets, increases competitiveness of the firm, gives access to new ideas, innovations and technology (Hollensen, 2007).
Development of the global marketing concept
According to Kotabe, global marketing refers to marketing activities by firms that focus on the following:
I. Standardization efforts— standardizing marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure. Such efforts increase opportunities for the transfer of products, brands, and other ideas across subsidiaries and help address the emergence of global customers.
II. Coordination across markets— reducing cost inefficiencies and duplication of efforts among their national and regional subsidiaries.
III. Global Integration— participating in many major world markets to gain competitive leverage and effective integration of the firm’s competitive campaigns across these markets by being able to subsidize operations in some markets with resources generated in others and responding to competitive attacks in one market by
Protectionism In International Business
2300 Words | 10 PagesBesides, the advantage of emerging markets is gaining prestige. Emerging markets provide a chance for M&S to enter a new market, by taking the existing brands, goods and services, to reach the international customers. M&S able to gain prestige, as well as increase the brand awareness, when the local customers recognized that M&S expands the business to emerging markets. M&S can also increase sales and revenue, as M&S has access to a new market, and sells goods and services to a bigger market. In addition, many customers are willing to purchase at M&S that has prestige, and other businesses are likely to partner with M&S that has expand business globally (Pendleton, n.d.).
Australian Economy Analysis
1051 Words | 5 PagesTherefore, produces growth in multi-national companies such as, ALDI, Burger King, McDonald’s, The Body Shop and also the Coffee Club. Multi-national corporations advances technology so that the exchange of information between countries is easier as well as providing potential global customers with faster and safer information
Pros And Cons Of Mcdonald's
1514 Words | 7 PagesToday we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.
Tesla Porter's Five Forces Essay
1198 Words | 5 PagesPlease develop thorough profiles of the company’s main customers and competitors in that country. The international market place offers a world of business opportunities for the companies which would like to expand their services, operations and products worldwide. The decision to go international is driven by a number of various exogenous and endogenous reasons. The high rate of competitiveness as well as the saturation of local markets urges companies to search for new trade areas.
Mexico Journal Entry
566 Words | 3 PagesNow days we have enter in a new enviroment of market that developing countries are opening their contries to new kinds of investment so they can buy and sell more and better products and services. Such openness exposes countries and companies to new products, designs, technologies and cultures. Now the world have the oportunity to been better communicated. Consumers are exposed daily to all kinds of information through internet, television, newspapers, magazines, and more. Through this information the people knows a wide variety of products and services that exist in other parts of the world and want to be able to buy them in the countries they live.
Unit 3 Business Level 3 P1
875 Words | 4 PagesGrowth Strategies Market Development - This is when a business or company decides to expand or re-introduce a product to new users. For example, McDonald’s produces many foods and drinks and most of these can be found or originally found at USA although demands has risen over the last few years therefore McDonald’s has now gone internationally and managed to introduce their existing products such as the hamburgers etc.
Global Company's Global International Strategy
1211 Words | 5 PagesThe international business offers the possibility of exploiting three resources of the competitive advantage, unavailable for the national companies: global efficiencies, the multinational flexibility and worldwide learning process (Lovas and Ghoshal, 2000, pp. 875-896). According to Laura Diaconu, in order to reach equilibrium, the multinationals often adopts one of the four alternative strategies: the national, multidomestic, transnational or global strategy. International strategy will be adopted by companies that aim to leverage their core competencies by expanding into foreign markets. The international strategy has low local responsiveness and also low concern about cost reduction.
Summary Of Thomas L Friedman's World Is Flat
988 Words | 4 PagesGlobal market is rapidly growing these days, with strong effect of globalization has affecting all industry to expand their business in global market. Every large company wants to grow further so they go global to increase their worldwide presence. But going global is easy to say than to be done. Thomas L Friedman has made readers feel the world has become extremely global but the fact is it has been exaggerated it is still not so globalized what we feel. This is why Pankaj Ghemat criticized the author Thomas L Friedman for his book “World is Flat”.
Dippin Dots Essay
826 Words | 4 PagesAcquisitions of smaller competitors with similar product offerings can consolidate and sustain their competitive advantage. Specifically, Mini Melts, who has replicated their process in manufacturing facilities around the world. Entrance into emerging economies can incorporate international celebrities to heighten brand
Case Study: Wal-Mart In South Korea
2015 Words | 9 PagesA slower form of expansion, which offers higher standardization options are wholly owned subsidiaries with more risks because of the different culture and customer behavior, and franchising/licensing agreements. High levels of standardization provide the possibility for adaption of the local needs and thus sales growth. (Zentes, Swoboda, & Morschett,
Globalization Impact On Nike
1083 Words | 5 PagesGlobalization is the process of increased interconnectedness among countries most notably in the areas of economics, politics, and culture. McDonald 's in Japan, French films being played in Minneapolis, and the United Nations, are all representations of globalization. The topic of globalization has become a hotly contested debate over the past two decades. In today’s marketplace conducting business internationally is as much of a defensive play as an offensive play. In examining the upside of going global, consider the sheer size of international markets as contrasted with the size of the domestic market and you will likely find that the majority of your potential customers live abroad.
International Communication Assignment
1005 Words | 5 Pagesnternational marketing in export and franchising Objectives International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world.
Corporate Level Strategy Paper
465 Words | 2 PagesHowever, I wouldn't expand outside the United States because you can still corner your business global while still residing in the United States. The first thing I would do when organizing company XYZ to be successful in the foreign market would be to advertise the company's most profitable item. For example, is company XYZ best product was tablets, I would advertise only the tablets. Next, I would incorporate other products to the consumer.
Globalization And Nations
1615 Words | 7 PagesGlobalization and Nation States Globalization has integrated and intertwined the economies of the world. In the world today, every nation has become independent on every other nation, be it through trade or through finance. Developing countries today are attracting large rounds of foreign investment, and this foreign investment is coming from the developed countries. Thus, the money of the developed countries is today invested in the developing countries.
Reflection On Globalization
731 Words | 3 PagesThe aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.
More about Literature Review On Globalization
Protectionism In International Business
2300 Words | 10 PagesAustralian Economy Analysis
1051 Words | 5 PagesPros And Cons Of Mcdonald's
1514 Words | 7 PagesTesla Porter's Five Forces Essay
1198 Words | 5 PagesMexico Journal Entry
566 Words | 3 PagesUnit 3 Business Level 3 P1
875 Words | 4 PagesGlobal Company's Global International Strategy
1211 Words | 5 PagesSummary Of Thomas L Friedman's World Is Flat
988 Words | 4 PagesDippin Dots Essay
826 Words | 4 PagesCase Study: Wal-Mart In South Korea
2015 Words | 9 PagesGlobalization Impact On Nike
1083 Words | 5 PagesInternational Communication Assignment
1005 Words | 5 PagesCorporate Level Strategy Paper
465 Words | 2 PagesGlobalization And Nations
1615 Words | 7 PagesReflection On Globalization
731 Words | 3 Pages