Literature Review On Hotel Management
CHAPTER FOUR
4.0 DATA PRESENTATION, ANALYSIS AND DISCUSSION OF THE FINDINGS
4.1 Introduction
This chapter presents the research findings through data analysis and presentation of the research findings, obtained through interview, questionnaire, observation and documentary literature review. The chapter begins with demographic characteristics of respondents. The chapter goes further to present the findings in line with research objectives and research variables demonstrating the relationship among the various variables. Lastly data is presented in the form of tables, frequencies percentages, graphs and pie charts where possible and in line with research design.
4.2 Demographic characteristics of respondents
The study sought to find out
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REFERENCES
Adam, J. and Kamuzora, F. (2008).Research Methods for Business and Social Studies. Mzumbe Book Project; Morogoro, Tanzania.
Akbaba, A. (2006). Measuring service quality in the hotel industry: a study in a business hotel in Turkey. Hospitality Management, 25(2): 170-192.
Becker, G. S. 1993. Human capital: A theoretical and empirical analysis with special reference to education (3rd Ed.).Chicago, IL: University of Chicago Press.
Berry, L. L. (2000).Cultivating service brand equity,Journal of the Academy of Marketing Science, Vol. 28, No. 1, 128-37.
Brown, J. 2003. Training Need Assessment: A must for a developing an effective training program. Alexandria: EBSCO Publishing.
Buttle, F. (1996), “SERVQUAL: Review, Critique, Research Agenda”, European Journal of Marketing, Vol.30 No.1, pp. 8 -32.
Chang, S. Y. (2002). The establishment for evaluation model on service quality in the hotel industry. Unpublished master theses, Chang-Hwa University, Institute of Technology Management, Hsin-Chu City, Taiwan.
Chris Obisi (1996) Personnel Management: Jackbod Enterprises. ,Ibadan: Ojokondo
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A., and Berry, L. L. (1988). SERVQUAL: a multi-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64 (1): 12-40.
Parikshat S. (2010). Customer perceptions of service quality in hospitality industry. The
Importance of service performance.
R.T (Sept. 1999) National Tourism Policy. Dares Salaam: Government Printers
Saunders, M., Lewis P. &Thornhill A. (2009).Research methods for business students.
5thed, New York. Prentice Hall.
U.R.T. (2002). Integrated Tourism Master Plan for Tanzania: Strategy and Actions.
United Nations World Tourism Organization, (2010)
United Nations World tourism Organization, World Tourism Barometer, 2009, of volume 7 No1, January 2009.
Vine, P.A.L.(1981). Hotel classification; art or science? International Journal of Tourism Management, 3 (March): 18-29.
The Tanzania Tourism Sector Survey. The 2013 international Visitors’ Exit Survey Report.
Mattila, A. et al., (2004). Service recovery and fairness perceptions in collectivist and individualist contexts, Journal of Service Research, 6(4), 336-346.
Misao P. et al. (2007). Concepts of service quality to customers in hotels.
A focus on customer
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