Literature Review On Internal Communication

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CHAPTER 2 2. LITERATURE REVIEW 1. Introduction This chapter will explore the theoretical framework for understanding the impact of internal communication, communication strategies on an organisation and also understand how Walter Sisulu University’s communication may affect the students. As previously stated in chapter one, the National Plan for Higher Education brought changes, amongst many, were the merger of Border Technikon, Eastern Cape Technikon and the University of Transkei to give birth to Walter Sisulu University for Technology and Science in 2005. Numerous theoretical approaches have been used by scholars to contextualise internal communication and its effectiveness in an organisation. One of those theoretical perspectives is the systems theory. An organisation is a system that has sub-systems and all of these sub-systems are expected to function as a whole in order for the system to function. In 2005 WSU merged from the three Institutions mentioned above, which led to the transformation of sub-systems from each of the previous Institutions. This forced WSU to align itself with the new policies in the new dispensation of higher education in South Africa. This investigation will look at factors that make communication effective within an organisation or an institution. The study will also look at investigating issues related to an effective organisation, with specific reference to organisational communication and also internal communication. 2. Theoretical
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