Literature Review On Internet Banking

Chapter two

Literature Review

2.1 Internet banking

Internet banking has been explained by numerous researchers in different ways and thus it has numbers of definitions. Partially, internet banking offers several types of the services through which customers of the banks can request for getting information and also can carry out most of the banking transactions through their smart devices and computers. Internet banking is considered as one of the most important fields of E-commerce. Across the world, it has been expanding and developing across different dimensions of business. Before processing further to evaluate the dimensions of internet banking, it is important to review its definitions proposed by different authors. In simple terms, internet

Thought the years, Stanford Federal Credit Union became the first financial institution to offer online banking services to all of its customers. It created the first online banking website for the customers. In 2001, Yodlee created aggregation software which allowed the customers to view all of their transactions and other details online. In 2005, Federal Financial Institutions Examination Council announced the rules and regulations for the internet banking service providers (Afshar, Siddiqui & Seeja,

In this regard, theory of reasoned action (TRA) is an important contribution in the literature. It is a well-established as effectively accomplished model that determines the conscious behavior of the customers. This theory believes that the intention is antecedent of the behavior. The authors also argue that most behaviors have evolved from social relevance under violent control. The TRA suggests that behavioral intentions are determined by two factors. One is the personal factor which is termed as attitude towards behavior and the other one is the personal perception of social factors which are referred to as subjective norm. The attitudes determine the person’s own performance of the behavior and subjective norms are derived from th beliefs. The normative believes are defined as the likelihood that individual approves or disapproves the performance behavior Both behavioral attitudes and subjective norms lead to behavioral intentions which ultimately lead to actual behavior of individual, (Yousafzai, Foxall & Pallister,