Literature Review On Internship

1.1 Introduction about Internship In today’s dynamic and ever changing market. The marketers are finding very difficult to differentiate their products from the competitors. The tastes of the consumers are changing frequently. Therefore, the companies have to always take this into consideration about brands the products in order to create image in the customer mind. So the company has to fulfill the needs and wants of the customers. Brand is the personalities of the product and brand positioning is a key to the success of marketing in any company. Branding not only gives separate identity and easy recognition to the product but also creates special brand preference. Branding is an instrument of demand creation and demand retention.

b) Secondary Data The data what has already been used for earlier studies data can recollected from documents, reports of company, web site and library etc

Tools:

Tools will be used as per need of student. Tools such as tabulating and averaging the data. Further tools will be used as per need of the study.

1.7 Literature Review

Abhijeet Singh and Brijesh Kumar(2011) Hero Honda Motors Ltd, is running a program Called Good life Passport to Relationship Reward, with efforts to create an innovative environment for interaction between Hero Honda and its customers. Members of this program are given a magnetic card in which all information is stored and this card is swiped when using any service at a showroom or workshop and it works like a loyalty benefit card.

Abhijeet Singh (2011) Tata Motors uses a customer relationship management and dealer management system (CRM-DMS) which integrates one of the largest applications in the automobile industry, linking more than 1200 dealers across India.CRM DOS has helped Tata

Motors to improve its inventory management, tax calculation and pricing. This system has also proved to be beneficial to dealers because it has reduced their working capital

Companies need to have the right product, distribution, CRM and after sales service network to grow.

Biswajit Mahanty and Virupaxi Bagodi (2006) The success of two wheeler manufacturers in India depends on the competitive advantage gained by them through after sales service and providing and maintaining customer satisfaction in the face of rapid changes in technology is a difficult task, which can be overcome by timely addition of capacity and upgrading of technical staff and focusing on the CRM programs.

Biswajit Mahanty and Virupaxi Abode (2007) More than 55 million two-wheelers are moving on Indian roads. Accordingly, two-wheeler service sector should have generated revenue amounting to INR 100,000 million per year, but in reality, this has not been realised in the organized service sector, the Indian two-wheeler service industry has not considered servicing as a line of business and providing conveniently reliable services is most important in two-wheeler services in India to capture the