Literature Review On Luxury

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Literature review Luxury associates with extraordinary pricing. It indicates that price, satisfactory, distinctiveness, and enjoy have an impact on prime value (Allsop, 2004)
From the market sphere, it illustrates that the customers are eager to pay unnecessary money for the brand. That means, economically, the assortation could be differentiated from the perspective of luxury, and take it as a way to measure what consumers’ desire is.(Vigneron and Johnson, 2004).
From the business respect, marketers observe from a consumer perspective to find out what consumers prefer to buy, and the reasons they are willing to consume for the extra fees, time, and wishes. Customers has a significant impact on the demand curve. Most of the price and
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Those are the reasons why people choose luxury but not nonluxury products or counterfeits. (Arghavan & Zaichkowsky, 2000).
It is always the symbol that customers make use of the luxury fashion brands in public to show their status and wealth. (Vigneron & Johnson, 2004).
A brand has been defined officially by (The American Marketing Association, AMA) as a name, term, symbol, sign and design, or even a combination of these; it can be used to identify a seller 's product or service to distinguish it from competitors. Brand image is a critical part in marketing sphere, it is a hint of information either. Consumers hold the brand image to infer the quality of products. As a result, this behavior stimulates consumers ' purchase desire. (Aaker, 1991)
According to Rao and Reuker (1994), for consumers, Brand is a part of the product which can be taken as a medium to pass product value, and is often the important elements for consumers to make decisions of purchase. Brand has the function of increasing the value of the product, and can provide customers with the products in certain quality assurance to reduce extra costs and
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Brun A, Caniato F, Caridi M, Castelli C, Miragliotta G, Ronchi S, Sianesi A, Spina G. Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms. International Journal of Production Economics 2008;114(2): 554–70.
6. Dubois, B., & Laurent, G. (1994). Attitudes Towards the Concept of Luxury: an Exploratory Analysis. In J. A. Cole & S. M. Leong (Éd.), AP - Asia Pacific Advances in Consumer Research (Vol. 1, p. 273-278). Provo, UT: Association for Consumer Research.
7. Doss, F., & Robinson, T. (2013). Luxury Perceptions: Luxury Brand vs. Counterfeit for Young USA Female Consumers. Journal of Fashion Marketing and Management, 17(4), 424-439.
8. De Barnier V., Falcy S. et Valette-Florence P. (2012), Do consumers perceive three levels of luxury? A comparison of accessible, intermediate, and inaccessible luxury brands, Journal of Brand Management, 19, 7, 623-636.
9. Dubois B, Gilles L. Attitudes toward the concept of luxury: an exploratory analysis. Asia-Pacific Advances in Consumer Research 1994;1(2):273–8.
10. Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research. 31, 191–198.Dodds et al.

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