1. Bush, V. D., Bush, A. J., Clark, P., & Bush, R. P. (2005). Girl power and word-of-mouth behavior in the flourishing sports market. Journal of consumer Marketing, 22(5), 257-264. • Purpose of the study See how word of mouth affects sports market in women • Methodology adopted Media habits of 118 girls used to generate result using theory of consumer socialization • Findings Hypothesis were found true and females are influenced significantly by WOM • Managerial implications This study is limited to USA, other parts give a unexplored market • Conclusion WOM is a good influencer for teen girls in the US region w.r.t.
This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.
In addition companies need to deliver their products while keeping cost effectiveness in consideration. If they understand the perceived benefits of their target audience and are able to engage with them on a personal level, they can attain customer satisfaction and ultimately can have increased sales. In conclusion, conveying Unique Value proposition clearly to the customers could be a complete win/win for any business. Brand equity Formal Definition: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Alternative Definition: Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent.
In Prom Dreams and Prom Reality, Zlatunich states that, “Prom magazines define the prom as an event that requires girls to invest time and money in order to achieve success” (357). This correlates to how the most popular ideals emphasized in the magazines from the study above are about what to buy whether it is a dress, makeup, heels, or accessories. In order to achieve the perfection magazines describe of prom, the companies are able to abuse their influence to convince young girls to buy the products advertised. A common theme amongst all of the magazines in the study above is that, besides the prom dress company advertisements, products that readers are instructed to buy are not explicitly listed. For example, instead of having a list of the top ten products to buy for a hairstyle, the magazine would show multiple hairstyles and list the products needed to buy to complete the look.
REEFERENCE Allport, G.. 1947. The ego in contemporary psychology. Psychological Review, 50(9), 451- 476. Bass, B. M. 1997. Personal selling and transactional /transformational leadership, Journal of Personal Selling and Sales Management 17(3), 19-28 Beer, T.A.
Just look at this magazine cover of the popular Teen Vogue where it characterizes classical representations of adolescent girls. This cover publishes the Kardashian stepsisters to the reality show KUWTK, sisters Kendall and Kylie Jenner. These girls are indulging in a very wealthy lifestyle and have what practically any typical teenage girl only dreams of having. They are both slim and typically pretty with straight shiny hair and have perfect, glowing skin and are both wearing barely any makeup. They have what is classified as the natural beauty look.
Kagitcibasi, C., & Poortinga, Y.H. (2000). Cross Cultural psychology: Issues and overarching themes. Journal of cross cultural psychology, 31(1), 129-147. Keller, H. (1997).