Customers will easily try and adapt to new technology. Like online banking, or even more than it, once customers have entered all of his or her banking information and bill payments, they will be less reluctant to change their banking service as switching costs increase. Moreover, BofA can try to contract with major wireless service companies such as AT&T and Verizon to pre-install this application to increase its awareness to customers through easily accessible way. Otherwise, BofA can try to contract certain cheaper payment options on unlimited data-access or usages with this application. As customer’s behavior tends to stay with it’s ‘standard’ from initial service and its experience, having strong distribution channels through wireless company may be costly for BofA, but it will secure its market rapidly and safely.
1. Adaptability Android OS : The Android OS allows for syncing to the google cloud, this includes photo’s, contacts, documents and calendars. It allows for multiple types of information protection. Many applications are available through the Google Play store allowing me to customise my phone to my precise requirements. Widgets are enables on the home screen allowing me to see information without having to go into an application.
They can easily do their work anywhere at anytime. The third advantage of allowing employees to use their personal smartphones for work is faster communication. Nowadays, it is easier to access e-mail and information. Furthermore, it is easily to communicate with each other at the same time via video conference. Other than that, employees who are using
Aldás-Manzano et al. (2012a) assert that perceived usefulness refers to the advantages that mobile banking offers and whether using a mobile phone is useful for performing financial transactions. Kleijnen et al. (2004) suggest that when acceptance grows, the intention to use these services will also automatically grow. According to Kim et al., (2003), an individual usually evaluates the consequences of his/her behaviour and consequently makes a choice based on the desirability of perceived usefulness.
The strategy is about targeting the elite class mostly the business professionals who are continuous phone users and utilize it for emailing and messages. BlackBerry is calling this phenomenon 'Selective promotion'. Now the big questions that comes to everyone’s mind can be • Is this selective promotion going to gain BlackBerry enough market
The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model). The company focus has been to create an enjoyable internet experience where users have access to free innovative applications across
At a click of a button one is able to know what is happening to different parts of the world. ICT has had mainly a positive effect on the way we communicate, as it has made it easier and cheaper. So many different ways of communicating without meeting face to face, a lot of people tend to just communicate over the internet or by texting as this is now easier than arranging to meet up. This assignment includes the various communication methods ICT has introduced to us. These methods are: Mobile phones E-mail Videoconferencing Social networking Ways we communicate Mobile phone Mobile phones are the biggest impact ICT has had on the way we communicate.
Ahmed, M., & Ahmad, S. (2014). Transformation of smart phone to super phone: A future oriented gadget. Pranjana: The Journal Of Management Awareness, 17(2), 1-20. doi:10.5958/0974-0945.2014.00001.6 The article discussed how smartphones are more than just the regular cellphones. That because of the services or capabilities that it provides, it must be something to be treated as “more than powerful”. Ahmed and Ahmad (2016) discuss that “A Smartphone can be explained in terms of more powerful CPU, more powerful RAM, plenty of storage space, superior connectivity options and larger screen than a regular cell phone.” However, despite of the said fact, the authors didn’t deny the imperfectness of smartphones.
And was meant as an extension to already rapidly growing online banking with the added benefits like accessibility, where consumers could access their bank accounts on the move from their mobile devices. For many banks, that was yet another channel to attract and retain new customers and to increase their income. While online banking is still the most used banking method in the USA, mobile banking has increased its popularity by 7% and is preferred by 12% of consumers, according to a recent survey by the American Bankers Association. Having that in mind, let’s discuss the actual benefits consumers can gain from using mobile banking
Smartphone are now used in our daily life as well as in professional life. Smartphones are used by kids to adults to even elder peoples. It is a source of entertainment, educational, work convenient, communication, etc. Mobile apps are handy as they run on phones/tablets compared to websites. It also used keep the customers data private and secure, now a days the development of the new mobile apps are making the protection of data better and secure.