Literature Review On Mobile Service

Aldás-Manzano et al. (2012a) assert that perceived usefulness refers to the advantages that mobile banking offers and whether using a mobile phone is useful for performing financial transactions. Kleijnen et al. (2004) suggest that when acceptance grows, the intention to use these services will also automatically grow. According to Kim et al., (2003), an individual usually evaluates the consequences of his/her behaviour and consequently makes a choice based on the desirability of perceived usefulness.

Customers will easily try and adapt to new technology. Like online banking, or even more than it, once customers have entered all of his or her banking information and bill payments, they will be less reluctant to change their banking service as switching costs increase. Moreover, BofA can try to contract with major wireless service companies such as AT&T and Verizon to pre-install this application to increase its awareness to customers through easily accessible way. Otherwise, BofA can try to contract certain cheaper payment options on unlimited data-access or usages with this application. As customer’s behavior tends to stay with it’s ‘standard’ from initial service and its experience, having strong distribution channels through wireless company may be costly for BofA, but it will secure its market rapidly and safely.

Remember, these are just alternative numbers which you can use in –case you are having trouble contacting Verizon customer service team using the other numbers given. Mobile phone Shortcuts for Account Information Verizon Mobile users have access to their account information which they can get on request using the various mobile phone shortcuts available. The shortcuts make it easy and fast to get information or access certain services such as payment services and each shortcut is for specific information and one can use them to query their account information anytime. A customer can choose to either call or text the shortcuts and they will get the reply sent to their phones with the information

Businesses are responsible for keeping track on their taxes. Just as any other company or citizen, there will be a price to pay. Keeping these taxes at reasonable prices for both the company and consumers will also help with keeping the economy stimulated according to Foot Locker, Inc. profits. Technology places a big role in todays society almost every kid has a smartphone. Marketers also target the Internet by using tools like social media, sites such as Face Book and Instagram for advertisement and promotions.

Would you consider “Friends Furever” to be an emotional or rational ad? Why? Accordingly, two common marketing technique a business may use in efforts to convince consumers to make a purchase are rational and emotional appeal. By all means, when the advertiser uses rational appeal, it is also appealing to the consumer 's logic, persuading the consumer to choose the result it desires. On the other hand, advertisers also appeal to fear, empathy, sympathy, happiness and other human emotions.

With this philosophy, Verizon will have to consider what groups of stakeholders would benefit the most from their decision. The stakeholders this would prioritize are their customers, employees, and the community. An example of a decision that would be made for their customers would be lower pricing on their phones and accessories. A decision that would benefit their employees would be to increase their pay and benefits. Also, they can increase their incentive packages (i.e.

SWOT Analysis To start with Virgin Mobile follows an approach in marketing that targets customers who are preferably young, dynamic and enthusiastic. And in order to lure its customers into buying the company’s product the company provides certain features that are very efficient and attractive in the market when compared to its competitors. Strength: • Cost Leadership: To begin with the company aims to be a low cost operator in the industry. It offers its customers with low acquisition costs as there is no fixed cost in infrastructure needed. The company also provides recharge coupons that can be used anytime without having the hassle of getting expired during a certain period of duration.

For question 2 Blackberry has a history of working with professionals providing them phones of their choices. BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes. It's ads will be found where ever the business professionals go to search for information gathering.

Fortunately, this company can rectify the problems that their competitions have encountered and identify how to pacify their shortcomings prior to launch within the United States. Therefore, Virgin Mobile needs to identify their internal strengths and weaknesses as well as their external opportunities and threats through a SWOT analysis. • Strengths: Their established mobile phone platform in other countries offers an insight on what to avoid and pursue in certain target markets. In addition, their mobile virtual network operator (MVNO) directly attributes to their ability to cut total costs of their offer wings. The abundance of pricing options is also a strength in a sense that it offers different avenues the company can embark upon.

Moreover they’d tell their friends to buy stuff from my shop if they would be looking for mobile phone stuff. Consequently my profit percentage would rise just depending upon how I treat my customers. That leads us to the importance of communication in the succession of any particular business. The same case applies on behalf of a project manager. If the project manager knows how to communicate effectively, he’d be climbing the ladder of succession.