Bank Satisfaction Essay

Review of literature

Hung (1977)1 examined satisfaction is a kind of stepping away from an experience and evaluating it One could have a pleasurable experience that caused dissatisfaction because even though it was pleasurable, it wasn’t as pleasurable as it was supposed to be. So satisfaction / dissatisfaction isn’t an emotion, it’s the evaluation of the emotion”.

Shetty (1978)2 examined the extent to which the banking system in India has been able to achieve the objectives set before it initially by the scheme of social control and subsequently by the nationalization of banks. It was observed that no major structural change had occurred in the composition of deposits and the bank-s had failed to improve their credit- deposit ratio over the years. Obviously, rural areas were neglected in the opening of bank branches too.

Agarwae (1979)3 in his book-Management of Nationalised Commercial

Discuss the demand – side changes stimulated by higher levels a consumer awareness and sophistication, have combined with supply – side changes, mainly induced by legislation, to create a difficult elimate for banks. They find themselves competitively disadvantaged, particularly in cost termed against the buildings societies. The article also explains the difference in the way in which consumers perceive banks and what the expect from banks suggest that relationship banking well offer a way forward but this revising a better understanding of marketing, organizational flexibility and a clearer dealer focus.

Anbalagan K. (1994)15 in his article, “Diversification of banking business to meet the challenges – problem and prospects of departure from traditional banking” focused on popularizing credit card system would reduce cash payment and cash withdrawals at the bank counters, leading to more convenience to dealers by preventing waiting by dealers at the cash