Mainly there are three variable in their study those affects the consumer to purchase online or to go offline. Those are the accessibility features of the shopping sites, the type of the products and their characteristic, and the actual price of the product. The study revealed that the accessibility and the convenience of the shopping sites create the intention in the customer to purchase or not. When there are difficulty faced by a consumer to purchase online then the customer switch to the offline shopping for the purchase behavior and the consumer face difficulty in offline purchasing then they go to the online purchasing. After relating both the medium of shopping the consumer said that the online shopping is more convenient for them and gives more satisfaction which inspires the consumer to purchase online in the
So, UNIMAS students like to online shopping because they realize the advantages of online shopping. However, the effects on consumers’ satisfaction is different due to the human interaction loss in electronics services and retail (Ranjbarian, Fathi, & Rezaei,
I think that, various business models were given out in the journal of Rappa and what really applies or are applicable to Craigslist include; brokerage, advertising and community. Craigslist fosters business relationship between buyers and sellers through the provision of a good source in displaying goods. It also gives members of the community available option to provide classified ads for business. I think that, it will not be easy for newspapers to compete with Craigslist who have already been in the market and dominated over the platform via internet and then web. Thus, traditional newspapers to compete with Craigslist, then there is the need for them to adopt online model via the internet.
Online shopping is a better experience than going to the store in person. But when it's handled poorly, online shopping can result in unhappy customers and unprofitable merchants. Despite of the good benefits from using online shopping, there are still problems that customers encounter from it. One of these is lack of face-to-face communication to people that give them courage to fool you. Since it is necessary to provide credit card information when purchasing, other people worry this information may be compromised and that they may be victims of "identity theft".
Another group of authors, for example, Prasad and Aryasree (2009), tried to explain the matter of customers’ trust and how it affects their willingness and strong desire to shop online. They discovered that while trust in the online stores is quite an important factor, the matter
A lot of destinations offer similar travel packages, thus making it very difficult for travellers to choose. If the website of the destination has differentiated features, it will highlight the uniqueness of the destination and enhance the traveller’s interests. The monetary value refers to the quality of the destination ant its elements such as accommodation that online travellers will receive for the price that they will pay. If the website has differentiated pricing strategies, it will give the traveller the impression that there is a wide range of travel products available to satisfy the needs and budget of different online travellers. This will encourage them to revisit the website to look for more special offers on travel
If there was no need for a product then it will not be purchased and it would in effect be useless and a waste. The manufacturers need the consumers to approve what they are producing. The present progression of the market now rides mainly on tailored products made to fit consumer demands and advertising to boost sales and consciousness of the public, the internet has become a very crucial aspect to this process. As technology advanced quickly new chances to gather more data for analysis provided companies with the knowledge of not only just knowing what, when and how to say what they wanted to say to the public but also what, when, whom and where to
Factor considered for the study were Web design, content, offers, facilities and customer services. Findings largely gave insights into emotional behavior of customers while doing shopping, Anxiety set in due to web contents impacts buying pattern for short term. Web content play important factor so contents should be ease in navigating and comprehension so that customers find it friendly. [Dr Suman Kumar Dawn, Uttiya Kar (2011)] “E-TAILING IN INDIA: ITS ISSUES, OPPORTUNITIES AND EFFECTIVE STRATEGIES FOR GROWTH AND
When it comes to purchasing items on the internet, consumers are always concerned about the security and their privacy. It is therefore the website owner’s responsibility to ensure that the travellers feel safe and comfortable to complete their reservation on the website. Virtual communities are also becoming more important because consumers trust their friends more than the marketing messages. The advent of Web 2.0 brings together the concept of social networking or virtual
Therefore, the competitors try to face the challenges and build their image in the market and also gain trust of the customer. Providing Mode of Payment: The most important which online shopping site provide suitable and comfortable of mode of payment so that customer do not hesitate to buy the product and services from the particular website this way different sectors build up their marketing strategies . ADVANTAGES & DISADVANTAGES OF ONLINE RETAIL SECTOR 1. Price Comparison: customers have an advantage of comparing price of different products and service under one roof instead of going to different physical stores particularly. 2.