Literature Review On Organic Food

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Name: Jolanda Seli Matric no: S38420 Assignment: Literature Review Consumer attitudes and Purchase Intention toward Organic Food in University Malaysia Terengganu 4.0 Literature Review Consumer are more concerned about the nutrition and quality of their daily food nowadays. They tend to find “the green aspect” in the products, as well as their effect on earth (Minyan Yang, Sarah Al- Shaaban and Tram B.Nguyen, 2014). This is because the emergences of the fake product that contain a lot poisonous chemical that can lead to cancer and other critical diseases. Because of this, the demand on the organic food had been risen worldwide as well as Malaysia. Even though the demand are risen, but the local organic food industry is still small, as more than 60% of organic food products are imported. Organic food can be defined as food that is produced from organic agricultural practices and it is a production system that ‘avoids or largely excludes the use of synthetic fertilizers, pesticides, growth regulators, and livestock feed additives (NZFSA, 2008). Irradiation and the use of genetically modified organisms (GMOs) or products produced from or by GMOs are generally prohibited by organic legislation (Lewin, 2013). This research is driven to lack of knowledge of organic food and to understand the factor that influences consumer to purchase organic food. This study conducted to explore the effect of variable that are consumer knowledge, health awareness and lifestyle,

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