Swot Analysis Of Retail Companies Essay
CHAPTER 2
INDUSTRY PROFILE AND COMPANY PROFILE
2.1 Industry profile
Retailing
The statement "retail" is derived from the French word 'retailer', signifying 'to cut a piece off' or 'to break mass'. In basic terms, it infers a direct exchange with the client.
Retailing involvers a direct interface with the client and the coordination of business exercises right from the idea or outline phase of an item or offering to its conveyance and post-conveyance administration to the client. The business has added to the monetary development of numerous nations and is without a doubt one of the speediest changing and element commercial enterprises on the planet today.
Retail Industry in India
Introduction
The Indian retail industry has in no time
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• Discount Customers: They shop the store much of the time yet settle on their choices in light of the measure of the markdowns.
• Impulse Customers: They don't have purchasing adornments at the highest point of their schedule yet come into the store spontaneously. They will buy what appears to be great at the time.
• Need-Based Customers: They have a particular aim to purchase a specific kind of gems.
• Wandering Customers: They have no particular need or craving as a primary concern when they come into the store. Rather, they need a feeling of experience and/or group.
2.2 COMPANY PROFILE:
Royal mart is the convenience store format which forms a part of the retail business. It is headed by NOUFAL C.K. It is started in 17 may 2013 located in Bangalore.
Royal Mart is a "BEST PRICE IN THIS CITY" to shop the hearts with wide range of cleaned and packed provisions, household items, stationery, gift articles, improved chocolates, perfumes, condiments, dairy products and frozen items
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