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Consumer Preferences Essay

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REVIEW OF LITERATURE For the survey of existing literature, the research papers published in journals, reference books, magazines, internet, government reports, etc, were referred. The observation and findings presented in this section are based on this literature review. Cox and Cooke (1970)
Cox and Cooke determined consumer preference for shopping centers and the importance of driving time. The authors concluded that location and attractiveness are important determinants of consumer shopping center preferences. Feinberg, Sheffler, Meoli and Rummel (1989)
The social stimulation provided by malls, finding that the mall served as an outlet for social behavior. Lotz, Eastlick and Shim (2000)
The similarities and differences between mall …show more content…

This set varies according to the extent of planning that the consumer undertakes before reaching the store. With more planning, this choice set narrows. While buying from the traditional format (serviced) stores, the consumers carry lists. These lists, in many cases, mention the brand name of the product. Generally, the retailer simply fetches the sought brands and collects them on the counter, ready for tallying and payment. Sanjev Verma (2007)
The study on consumer perception towards shopping malls was undertaken to understand the factors affecting consumer preferences for retail store selection and developing marketing strategies towards meeting the needs and wants of consumers. This study examines the linkage between consumer preferences and the importance of some salient store attributes. Gursharan Singh Kainth & Mr. Divakar Joshi (2008)
The study was based on the ‘Perception of Consumer & Retailers towards Malls in Jalandhar in Punjab’. The study was undertaken to learn about people’s knowledge, beliefs, preferences and satisfaction. The locale of the study was The Malls in Jalandhar region of Punjab. The sampling method used is non-probability convenience sampling. A sample of 200 consumers and 50 retailers was selected through convenience random

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