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Literature Review On Toyota

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LITERATURE REVIEW

• “Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product.”(Michael E. Porter) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry.

• Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor said, “Quality is our top priority and, at the same time, the Indian customer is very keen on cost and price. We have taken a lot of initiatives with (component) suppliers for a technical breakthrough, …show more content…

Toyota’s subsidiary, Daihatsu Motor Co., Ltd. (Daihatsu), produces and sells mini-vehicles and compact cars. Hino Motors, Ltd. (Hino), also a subsidiary of Toyota, produces and sells commercial vehicles, such as trucks and buses. Toyota also manufactures automotive parts, components and accessories for its own use and for sale to others. Toyota’s vehicles can be classified into two categories: conventional engine vehicles and hybrid vehicles. Toyota’s product line-up includes subcompact and compact cars, mini-vehicles, mid-size, luxury, sports and specialty cars, recreational and sport-utility vehicles, pickup trucks, minivans, trucks and buses. The Company’s subcompact and compact cars include the four-door Corolla sedan. The Yaris, marketed as the Vitz in Japan, is a subcompact car. Toyota introduced the micro premium car iQ in October …show more content…

Toyota Motor Credit Corporation is Toyota’s principal financial services subsidiary in the United States. Toyota also provides financial services in 32 other countries and regions through various financial services subsidiaries, including Toyota Finance Corporation in Japan, Toyota Credit Canada Inc. in Canada, Toyota Finance Australia Ltd. in Australia, Toyota Kreditbank GmbH in Germany and Toyota Financial Services (UK) PLC in the United

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