Barriers Of Women Entrepreneurs Essay

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3. LITERATURE REVIEW
3.1. A study in India entitled "Barriers of Women Entrepreneurs: A Study in Bangalore Urban District", has concluded that despite all these constraints, successful women entrepreneurs do exist. Women entrepreneurs have evidently more to ‘acquire’ than their male counterparts. But, the socio-cultural environment in which women are born and raised hinders them. Social customs, caste restrictions, culture restraints, and norms leave women lagging behind men.

3.2. The study has assessed the importance of women’s entrepreneurship. From an Austrian economic perspective the characteristics of women’s entrepreneurship analysed and offered a set of policy recommendations. Still do not know enough of the entrepreneurial process and women we have argued that better knowledge about the economic importance of women’s entrepreneurship and their
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Lack of Self-Confidence- Women entrepreneurs because of their inherent nature, lack self-confidence which is essentially a motivating factor in running an enterprise successfully. They have to work hard to strike a balance between managing a family and managing an enterprise. Sometimes they have to sacrifice their entrepreneurial urge in order to strike a balance between the two which results in loss of a prospective entrepreneur.

4.10. Mobility Constraints- Women mobility in India is highly limited and has become a problem due to traditional values and limited driving skills. Moving alone and asking for a room to stay out at night for business purposes is still looked upon with suspicious eyes. Sometimes, inexperienced women feel uncomfortable in dealing with men who show extra interest in them other than work related aspects.

4.11. Low Risk-Bearing Ability- Women in India lead a protected life. They are less educated and economically not self-dependent. All these reduce their ability to bear risk involved in running an enterprise. Risk-bearing is an essential requisite of a successful

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