And in terms of finding jobs, those who wear cosmetics have a higher possibility to be accepted in a specific work or job. According to Britton (2012), last 2008, YWCA USA developed a report Beauty at Any Cost wherein they discuss the consequences of beauty obsession of every woman in America. It shows that beauty obsession results from a decrease in the level of self-esteem. It also gives a problem to the Americans because it’s also putting a dent in their pockets. It states that because of those cosmetics many people have decreased the level of self-esteem because of those cosmetics.
Is There a Social Pressure on Females to look beautiful? Societies today always push on females to get the perfect look in peoples’ eyes without caring about females’ feelings. Unfortunately, societies care about the look instead of the personality. People do not understand the differences between females, and they think they all have to be pretty. This huge pressure can make females unconfident, sad, uncomfortable and it can make them hurt or hate themselves for who they are.
A. At workplace the counterparts always think with a female who quickly ahead in their career use their sex appeal to support them, it leads women to afford and work hard on themselves to be promoted in their career. “One of the reasons acknowledged by this society to explain the dissatisfaction women felt was Freud’s theory of the “penis envy” ( Freud, 1914) which affirms that women don’t accept the idea that they don’t have a penis and try to compensate this by attempting to be equal with men.” ( Lamb, 2002; 34). B.The Fear of losing their job keeps women silence about sexual harassment at
The brand Fair and lovely, has a name in the market. Targeting people with darker skin color, or face impurities that can cause people to look their least best. Fair and lovely has gradually made a name in the market over the past years, almost everyone is aware of this brand by now. Most controversial than its defense and efficacy is the style in which Fair and lovely is marketed. Fair and lovely's heavily aired television classified ads frequently carries the message of a depressed girl with few prospects who gains a brighter future by way of either achieving a boyfriend/husband or a job after becoming markedly fairer from using fair and lovely.
Body image issues stem from the need that some women have to be accepted within the society, their struggles with acceptance may lead to them having distorted body images where even if psychologists give them information to counter their image they are unable to embrace themselves. This may result in the women doing things that compromise their health and in extreme conditions it may lead to death. The signs that a women with a negative self/body image may display are avoiding social situations due to their appearance, always wearing heavy makeup, believing that they would be happier with themselves if they change the way they look and believing that the way she looks prevents her from doing certain activities. These ideas thus increases the women’s body image anxiety especially around people who are unfamiliar to her or people who are said to be
Result a to campaingn, Dove realized that women are not interested your products and they will help them look younger and prettier. Also, these women want to beautiful in your products. Other campany is Dove Movement for Self Esteem. This campany purposed at building positive self esteem among women and it meet their women need. This company tagline is ‘Imagine a word where beauty is a source of confidence not anxiety’.
Although men and women recieve the impact from media and society, young girls receive the impact the most. “As “guidelines about how to behave, young adolescents may be particularly susceptible to popular media stereotypes, especially those values and ideas presented by entertainment and fashion industries as vital elements of ‘youth culture’” (Hesse-Biber 769). Throughout a young girls life, magazines, peers, and advertising influence her. Preteens conclude that they need to have skinny features, the perfect fashions, and they need to attract boyfriends. Young girls believe that if they do not live up to the model magazine stereotype, than they have imperfections and blemishes.
In the united states, body dissatisfaction is very common in women. In addition to dealing with their own body dissatisfaction, they tend to experience scrutiny and criticism from others about their physical appearance. Mass media pressure about how a woman's body look all leads to an unhealthy cultural need to be thin. Many women will acquire anyways to look thin and reach the expectation of thinness in American society. While the expectation of women to look a particular way or thin is increasing, the need to look thin can be unhealthy causing eating disorders in women (Lin et al, 2015).
It appears when an individual is evaluated on only part of their personality, and their accomplishments are trivialized (Sheehan 106) which is definitely what happens when women are made to believe their main value is their beauty. Body chopping or dismemberment is often used in the media and leads to the perception of a woman not as a whole but by parts, moreover, negating her mind, soul and personality (Cortese 72). Such presentations show a woman with no personality and thus deny the value of their thoughts and characters and can lead to a lower level of self-esteem and a higher number of depression
This occurs from the media’s pervasive association of thinness to happiness, desirability and success in life (Tiggeman, 2002). CENTRAL IDEA The portrayal of non-average women (i.e. celebrities, models, etc) in mass media leads to internalisation of thin-ideals which negatively affects body image in women. PREVIEW Maladaptive behaviours arising from body dissatisfaction and internalisation of thin-ideals generated by media exposure can be intervened by media literacy information. BODY OUTLINE I.