In other terms, this means that the excellence of the product holds no importance if the target and potential buyers are unlikely to be online. Although the online shopping environment is favorable i.e. the product uniqueness have electronic appeal together with consumer familiarity and trust in purchasing, consumers may still be reluctant to online shopping. This is possibly caused by consumers’ preference of using traditional shopping modes to shopping online (Delafrooz et al., 2009). Alternatively, they may control from continually visiting the store and their shifting tendency may eventually reduce the profit margin of the concrete stores.
Considering the vast range of the internet in the modern era, the term ‘online shopping’ is no longer a new term to be added to the vocabulary of the status quo. By popular definition, online shopping is known as an act of shopping done through the online access in the internet. The presence of online shopping is indeed not uncommon to the public since a lot of people are actually into it; may it be of different countries, cultures and genders. However, in the Philippine community, it has been observed that mostly of the respondents of online shopping are females other than the males. One reason to kind of support this hypothesis is in the presence of locally constraint online bidding sites that are present in social media like Facebook where
The feature of online stores being available at all times is a huge advantage, since customers can spend time shopping online at their convenience. This online shopping format is dynamic and it provides huge scope for researchers to explore the various online consumer behaviors. The e-shopping attraction is snowballing fast among consumers across the world, which is the focus of this study. Utilitarian shopping motives encompasses qualities relating to convenience-seeking, variety seeking, searching for quality of merchandise, and reasonable price rate, etc. In contrast, hedonic shopping motives are associated with emotional requirements of individuals for enjoyable and interesting shopping experiences (Bhatnagar & Ghosh, 2004).
The findings of the study revealed that consumers perceive internet shopping more attractive in comparison to traditional shopping. Easiness in placing orders through websites, ease of priced comparison, ability to search and select variety of alternatives were several attractive attributes of online shopping. The consumers are highly concerned about security and privacy issues in online shopping. The study provides insights for the marketers of apparels for effective management of their shopping
Many women shoppers have stated that they derive great pleasure out of online shopping as it is a great way to find the best prices. Although, men and women usually differ in their online shopping choices and preferences, the good news is that more are using the Internet than ever to shop anything and everything. Hence, the online store owners need to adjust their marketing strategies and consider the mental makeup of the target audience to boost traffic and
4. The Research Methodology Data Collection Method This study was conducted using primary and secondary data. Secondary data were used to explore the motivating factors affecting consumer’s satisfaction towards online shopping. Sources were from the literature review of articles, journals and different websites. Afterwards, the author summarized all these motivating factors as listed below in a questionnaire form to be used for primary data collection to investigate among respondents with online shopping experience.
WHY SHOP ONLINE? People choose online shopping because they believe it is efficient in time. You do not need to be physically present at a destination to buy the items. You can make purchases anywhere given that you have connection to the internet. People also believe that online sellers and merchants give low competitive prices compared to vendors at a shop.
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.