41 Iss: 6, pp.422 – 441. • Consumer attitudes and loyalty towards store brands - Ronald E. Goldsmith, Leisa R. Flynn, Elizabeth Goldsmith and E. Craig Stacey - International Journal of Consumer Studies, Volume 34, Issue 3, pages 339–348, May 2010. • Determinants of Consumer Attitudes toward Brand Extensions - By Iyer, Shobha G.; Banerjee, Bibek; Garber, Lawrence L. - International Journal of Management , Vol. 28, No. 3.
After constructing the considerable set, consumers evaluate alternatives by depending on pre-existing evaluations or forming new alternatives. Pre-existing evaluations mean consumers have own experiences on the usage of the products. Consumers evaluate alternatives based on experiences gained from certain products and decide whether to repurchase or not next time. According to Thangasamy and Patikar (2014), previous experiences act as most influencing factor when consumers make brand alternatives for the purchase of durable goods. This result is based on the case study conducted by E. Thangasamy and Dr. Gautam Patikar in the year 2004 in order to analyse consumer buying behaviour of durable goods in Nagaland.
Graziado Business Review, 5(4) Retrieved from https://gbr.pepperdine.edu/2010/08/managing-in-an-era-of-multiple-cultures/ Serdyuk, Julia. (2009, February 22). Globalization and Business Issues. Retrieved from
Audrey Nanjala 13124324 MST 323 – Assignment 2 1 ARTICLES REFERENCED Kent, T. and Stone, D. (2007). The Body Shop and the role of design in retail branding. International Journal or Retail & Distribution Management, 35(7), pp.531 - 543. Moore, C. and Birtwistle, G. (2004). The Burberry business model: creating an international luxury fashion brand.
Generally, the retailer simply fetches the sought brands and collects them on the counter, ready for tallying and payment. Sanjev Verma (2007) The study on consumer perception towards shopping malls was undertaken to understand the factors affecting consumer preferences for retail store selection and developing marketing strategies towards meeting the needs and wants of consumers. This study examines the linkage between consumer preferences and the importance of some salient store attributes. Gursharan Singh Kainth & Mr. Divakar Joshi (2008) The study was based on the ‘Perception of Consumer & Retailers towards Malls in Jalandhar in Punjab’. The study was undertaken to learn about people’s knowledge, beliefs, preferences and satisfaction.
R. (2014). describes that consumer behaviour is the sub-category of the marketing concept. It includes customer value, satisfaction and retention. Consumer behaviour starts with the customer research for the product and ends with the purchase of the product. According to Kotler, P. (2003), process and tools under customer research are used to study the buying behaviour of the consumer.
It's from diary International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org Volume 3 Issue 8ǁ August. 2014 ǁ PP.01-11. The creator is Arijit Maity (Commerce Department, University of Calcutta, India). The goal is to study endeavors to cover the accompanying: to discover the effect of influencer impacting in fundamental concrete buy conduct process crosswise over different client sections. The exploration strategy is information gathering technique.
Retrieved From http://www.managemetnote.com/microeconomics-in-business-decision-making/ Siddiqui, F. (2017). Managerial Economics-How It Is Important For Business Managers. Retrieved from https://fareedsiddiqui.expertscolumn.com/amp/what-managerial-economics-how-it-important-business-managers Suman, S. (2016). 9 factors affecting Price Elasticity of Supply. Retrieved from http://www.economicsdiscussion.net/ Suttle, R. (2017).
EXECUTIVE SUMMARY NEED FOR THIS STUDY OBJECTIVES OF THE STUDY LITERATURE SURVEY 1. The Malleable Self: The Role of Self-Expression in Persuasion Aaker, Jennifer L. "The Malleable Self: The Role Of Self-Expression In Persuasion." Journal Of Marketing Research (JMR)36.1 (1999): 45-57. Business Source Complete. Web. 25 June 2015.
References: da Cunha, J. V., & W. J. Orlikowski, (2008) ‘Performing Catharsis: The Use ofOnline Discussion Forums in Organizational Change’, Information andOrganization, 18 (2) pp.132-156 Dixit, G. K., & Nanda, T. (2011). Strategic Alignment of Organizational Culture and Climate for Stimulating Innovation in SMEs. International Journal of Innovation, Management and Technology, 2(1), 77-85. Gumusluoglu, L., & A. Ilsev, (2009) ‘Transformational Leadership, Creativity,and Organisational Innovation’, Journal of Business Research, 62 (4) pp.461-473 Luu, T. T., & Venkatesh, S. (2010). Organizational culture and technological innovation adoption in private hospitals.