Literature Review: Studying Consumer Behavior In Retail Stores

894 Words4 Pages
Articles :
1. Applebaum (1951) “Studying consumer behavior in retail stores" ,Journal of marketing ,vol. 1 ,No . 2 PP 72-78.
2. Aviv Shoham, Maja Makovec brencic (2003), "Compulsive buying behavior", Journal of ConsumerMarketing,Volume. 20 Issue no :2, pp.127-138.
3. Amanda Coley, Brigitte Burgess,(2003) "Gender differences in cognitive and affective impulse buying", Journal of Fashion Marketing and Management: An International Journal, Vol. 7 No: 3, PP.282 - 295, 2003 .http://dx.doi.org/10.1108/13612020310484834 .
4. Ah Keng Kau, Yingchan E. Tang, Sanjoy Ghose, (2003), "Typology of online shoppers" , Journal of consumer marketing , vol . 20, issue no :2, pp 139-156.
5. Art Thomas, Ron Garland, (2004) "Grocery shopping: list and non‐list
…show more content…
A Pooja Lunia (2015) , " Study on Impulse Buying and its Determinants: A Literature Review " , Pacific Business Review International , Volume 8, Issue 1 pp 42-48.
16. Bayley, G., & Nancarrow, C. (1998) , " Impulse Purchasing: A Qualitative Exploration of the Phenomenon " ,Qualitative Market Research ,An International Journal, Vol . 1 , issue no :2, PP 99-114. http://dx.doi.org/10.1108/13522759810214271 .
17. Babu P. George, Gallayanee Yaoyuneyong, (2010) "Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers" , young consumers , vol . 11 , issue no :4 , PP 291-306 .
18. Buang and Sherilou (2011) , " A Model of Impulse buying tendency", Journal of management , vol . 8 , issue no : 9 , pp - 21-26 .
19. Bukola Olamidun Falode ,Adetoun Adedotun Amubode(2011) ,“Are Brick and Mortar Apparel Shoppers Impulse Buyers?",International journal of business and social science , vol .6 , issue no :6 , pp 242-250 .
20. Christian Laesser & Sara Dolnicar (2011) , "Impulse purchasing in tourism – learning’s from a study in a matured market" , Antolia journal , Vol.23 , issue no : 2 , PP 268-286 .
21. cinjarevic, Merima , Tatic , Kasim , Petric , Srdan(2011), " see it, like it, buy it! " , Journal of economics and business , vol . 9 , issue no :1 , pp193-200
…show more content…
Clinton Amos, Gary R. Holmes, William C. Keneson (2014) , " A meta-analysis of consumer impulse buying " , Journal of Retailing and Consumer Services , Volume 21, ,Issue no : 2, PP 86–97 .
23. Chand Saini,Rakhi Gupta,Ishant Khurana(2015), "visual merchandising-effect on impulse buying behavior in retail industry”, International journal of research science and engineering , vol. 4 , issue no : 2 , pp
Open Document