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Tv Induced Tourism Essay

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2. LITERARTURE REVIEW
In this literature review, it will first define Television-induced tourism (TV-induced tourism). Then it will discuss the previous studies in tourism classified into four themes: (1) the economic impact; (2) the intangible impact on host community; (3) the negative impacts and (4) the TV-induced tourism from the perspective of post-modernism. Finally, it will discuss destination marketing.

2.1 Television-induced tourism (TV-induced tourism)
2.1.1 Definition
With the advancement of technology, we are able to get different kinds information all over the world through watching television. What the media display as trendy, attractive, or sensational is often transferred to the perceptions of the viewer (Kim et al, 2008), …show more content…

These studies can be classified into four different themes.

2.1.2 The Economic Impact
A TV series provide weekly reinforcement of a destination’s appeal on a weekly basis and the top-of-mind awareness of a viewer can do wonders for tourism (Beeton, 2010; Croy, 2010; Bly, 2004). The place where a TV programmes filmed, is not only earn money from during the actual filming, but can also inspire people to visit it for years afterwards. In the research field in film tourism, there are a number of studies reported the economic impact on the film location (Tooke and Baker, 1996; Riley et al., 1998; Beeton, 2001a; Busby and Klug, 2001; Connell, 2005a,b).

In Took and Baker’s (1996) study, the number of tourist visits to Stamford increased 27% in 1994 spring after BBC TV’s Middlemarch series first aired in the end of December 1993 and was screened for six weeks only. The telephone and postal enquiries about town information received by Stamford Tourism Information Centre rose sharply by about 102% and 69% respectively. This suggested that people’s interests in Stamford has been aroused by the TV series and brought in economic benefits to the

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