Literature Review: The Difference Between Creativity And Innovation
THE ASSOCIATION BETWEEN CREATIVITY AND INNOVATION: A LITERATURE REVIEW
Keywords: Creativity, Innovation, Innovation Management.
Length: 998.
Session track: Innovation, creativity and design.
1. THEORETICAL AND EMPIRICAL BACKGROUND AND RELEVANCE
Innovation and creativity have become increasingly important determinants of organizational performance, success and longer-term survival. As organizations seek to harness the ideas and suggestions raised by their employees, it is axiomatic that the process of idea generation and implementation has become a source of distinct competitive advantages (Anderson et al., 2004; West, 2002; Zhou and Shalley, 2003). The successful creation of new products, services or business practices starts with a person
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Innovation is distinguished from creativity by the implementation, rather than the mere generation, of ideas (Rosing et al., 2011). Idea implementation encompasses activities such as selling ideas, gathering the necessary resources, creating the innovation, and introducing the innovation to the marketplace (Axtell et al., 2000).
The differences between creativity and innovation are particularly present when trying to link creativity with various innovation types (e.g. product and process). According to Cokpekin and Knudsen (2012), the relationship between creativity and innovation is contingent upon innovation type. Given this situation, some scholars advocate a stronger conceptual differentiation between creativity and innovation (e.g., Paulus, 2002; Sohn & Jung, 2010; Cokpekin and Knudsen, 2012).
Accordingly, and considering that the minimum requirements needed to establish a theory include 1) identification of the constructs describing a phenomenon and 2) specification of relationships between the constructs (e.g. Doty and Glick, 1994), the objective of this paper is to map and discuss theories on the association between creativity and innovation for different types of innovation (e.g. product and process), in terms of 1) the similarities and differences and 2) the relationships between these constructs.
3. RESEARCH
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As a first step, we embarked on a comprehensive search of academic literature by conducting keyword searches in databases such as SCOPUS, Web Of Science, and Proquest. Keywords used in the search included creativity, innovation, inventiveness, idea generation, development, new product and new process. As a second step we searched the most important journals in management (e.g., Academy of Management Journal), innovation management (e.g., Journal of Product Innovation Management; Research Policy), creativity (e.g., Creativity and Innovation Management; Creativity Research Journal), entrepreneurship (e.g., Journal of Business Venturing; Entrepreneurship Theory and Practice). Unpublished dissertations, white papers, and conference proceeding were examined as well, and crossed-checked for validation prior to inclusion. The data gathering process produced over 100 possibly in the subject area of innovation and creativity and then reduced to over 30
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