Literature Review: The Theory Of Planned Behavior

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CHAPTER 2

LITERATURE REVIEW

2.0 Introduction

This chapter will provide a review of previous researches on the selected key variables which identified in the conceptual framework. The first section begins with theoretical perspective of the research and the conceptual framework. It is then followed by conceptualising waste segregation behaviour at source. The further section reviews literatures on selected correlated of waste segregation behaviour at source: (1) attitude; (2) perceived behavioural control; (3) subjective norm; and (4) environmental education. The final section of this chapter focuses on the relationships between attitude, perceived behavioural control, subjective norm, environmental education, and waste segregation behaviour at source.

2.1 Theoretical Perspective of the Research The present research has identified The Theory of Planned Behaviour by Icek Ajzen (1991) and Fietkau-Kessel Model by Hans-Joachim Fietkau and Hans Kessel (1981) as the development of theoretical frameworks in order to explain the relationships between attitude, perceived behavioural control, subjective norm, environmental education, and waste segregation behaviour at source.

2.1.1 The Theory of Planned Behaviour

The Theory of Planned Behaviour (Ajzen, 1991) is an extension of the earlier Theory of Reason Action (Ajzen and Fishbein, 1980). There are two assumptions under the Theory of Reason Action: (1) people will behave rationally when they make a decision to portray

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