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Literature Review: What Drives Consumers To Shop Online

962 Words4 Pages

Literature Review Senior Seminar
Erika Nieto
Saint Leo University

Literature Review The customer behavior is the act of getting any service. The decisions made include the precedence of the decision and its effect (Engel, et al. 1986). The store has dedicated chains but lacks online presence. The online presence connects them with the clients. The setting up website is a way for the stores to expand the online presence; the online presence is important for the store. The setting up of the website must be in according with helping the customers getting what they want. It impacts the way the people shop, and they are exposed to more varieties and choices of the products. The online shopping and expansion of the Internet have drastically changed …show more content…

(2001), ‘Europe’s enticing e-markets’, Target Marketing, Vol. 19 No. 5, pp. 77-89

Lynch, P., Beck, J. (2001), ‘Profiles of Internet buyers in 20 countries: evidence for region-specific strategies’, Journal of International Business Studies, Vol. 32 No.4, pp.725-48.
Monsuwe, T.P.Y., Dellart, B.G.C. and de Ruyter, K. (2004), ‘What drives consumers to shop online? A literature review’, International Journal of Service Industry Management, Vol. 15 No. 1, pp. 102-121
Omar, O.E. (2005), ‘UK consumers’ adoption of the Internet for grocery shopping’, AU Journal of Management, Vol.3 No.1, pp. 11-18
Pereay Monsuwé, T., Dellaert, B. G., & De Ruyter, K. (2004). What drives consumers to shop online? A literature review. International journal of service industry management, 15(1), 102-121.
Schlosser, A. E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users’ attitudes toward Internet advertising. Journal of interactive marketing, 13(3), 34-54.
Yoon, S. J. (2002). The antecedents and consequences of trust in online‐purchase decisions. Journal of interactive marketing, 16(2), 47-63. Strauss, J., & Frost, R. D. (1999). Marketing on the internet: Principles of on-line marketing. Prentice Hall

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