Little Sheep Case Study

good place to have food trading. India has more than 1.2 billion a large population makes them faced on the same problem with the food scarcity issue; it is the key point that the soup base is popular in the country. The characteristic of the society is similar with China; they are all facing the ageing population and the people in the working position need to work for long time than before. For the technological environment in India, it is a big market in mobile sector (Market Research Report, 2016). Because of the safety problem and other factor, there are less Chinese people live or travel in India which is opposite with Canada. I found out a company called The Little Sheep sells their product in physical store in Canada Chinese store, and

In Canada, they do not eat hot pot; but in India, some people eat curry flavor hotpot by using hands. However, there are lots of overseas Chinese and Chinese people with Canadian green card live in Canada, but not in India, which is an advantage for selling in Canada. The purchasing power of Indians is also a problem. It will be a challenge for the company to enter a foreign flavor to Indians especially the spicy flavor is our selling target, so that the strategy of Procter & Gamble’s strategy about reducing the price in large big country cannot apply with this product. The great strength Procter & Gamble’s strategy of its innovation speed is faster than other companies in same field cannot used it in our spicy hot pot soup base, because this is the flavor we want to keep and it is the flavor taste like Chinese food. For the company Procter & Gamble’s operation philosophy gain acceptance by most people. In the case, Haidilao has the same advantages. In China, they have good reputation about the service quality in each store, as well as its soup base taste. Because of the existence of social media, the popularity of Haidilao will soon raise. Good popularity will also transport to the country like Canada. For the India, it is hard to use online website to propagate the product. It is one of the drawbacks of entering India food market. The reason that Little Sheep successes in

And the best thing, or secret of our success in India is our product the plain base, which can add other flavor into the soup according to the different taste. Another things is that we lower in price in India because of their average salary. Answer: One thing is that company should always keep in mind the local law and do not do the things to damage reputation.

For our selling strategy in Canada, we first did the advertisement about our soup base in each supermarket in their Chinese food area and in the front door also made some coupon. When a product become famous, it will automatically sell good.

Q2: Do you think it is worth to sell aboard? Q4: Is there different or similarities between Chinese market with those countries you enter in？

Answer: Of course. For two reason. One is people can taste the Chinese hotpot even they cannot go there, so it will attract foreign people who enjoy the Chinese food. And second, the best customer base is Chinese Canadian. Answer: In India, the population quantity and average assert is similar, so that the companies should not keep the price in a high level. But in Canada, the cold weather and the less people, the price can be much higher than in