1. Title
The impacts of atmospherics on behavioral intentions through quality perception: The case of Luk Yu Tea House
2. Study Rationale
People purpose of dining out is not just satisfy hunger, but also celebrate and relax from ordinary life through memorial dining experience. Visa card Hong Kong has done a survey about Hong Kong dining habit on 2016, it results show that 88% interviewees concern food quality and 53% concern on the price and following with the restaurant environment as the 3rd place with 40%. The living standard has rapidly increased nowadays, it directly lead customer to a raise of concern on the dining environment, besides food and service quality while picking the choice for meals. In restaurant perspective, to maintain
…show more content…
It first opened in 1933 and is still going strong today. Though its spending is more expensive than other options in town, it provides a traditional push cart dining experience that 's hard to come by these days. The art deco design ambience with wooden furniture and stained glass windows attract customer to visit, it is recommending as the top 10 Hong Kong Dim Sum restaurant from an online website - skyscanner at Singapore, stating that the dining environment may potentially affect customer’s perception.
It supports that atmospherics of restaurant can be a powerful tool to enhance purchase intention.
4.1 Atmospherics
“Atmospherics is defined as the conscious designing of space to generate specific emotional effects in consumers that enhance purchase probability” (Kotler, 1973 ; Heung and Gu, 2012).
Baker and Cameron (1996) have classified three fundamental factors that affect the tangible portion of service quality dimensions: Ambient, design and social factors. Ambience includes background, variables such as temperature, noise, music, aroma, and lighting. Layout, furniture, wall composition can be grouped as design factors and types of customers, employee’s appearance and crowding can be grouped as social factors. Ryu and Jang, 2008 develop the DINESCAPE scale, to describe characteristics of physical environment and examine the effects of dining environments on consumer
…show more content…
the effect of music affecting spending intention in a restaurant (North and Hargreavese, 1998).
To support the study, the hypothesis is:
H3: Perception of atmospherics positively influences behavioral intention
4.6 The relationship of quality perception on behavioral intentions
“Customer who perceived the quality of food received at a restaurant as good, were more inclined on spreading positive word-of-mouth and re- patronizing the restaurant.” (Ryu and Han, 2010) Another finding is obtaining good service quality, can be a successful tool to attract and retain customer successfully (Tesfom & Birch, 2011) and lead to customer satisfaction (Ryu et al, 2012)
Though this supporting study, the hypothesis are:
H4: Service quality positively influences behavioral intentions.
H5: Food quality positively influences behavioral intentions
4.7 The relationship of atmospherics on quality perception and behavioral
The Tea Act sparked the final revolutionary movement in Boston. A company from East India, burdened with eighteen million pounds of unsold tea. The tea was shipped directly to the colonies, and to be sold at a bargain price. The Townshend duties were still in place, however, the radical leaders in America found reason to believe that this act was a plot to buy popular support for the taxes already in force.
In 1773, colonists in Boston protested the taxation policies of England, which they felt violated their right to “no taxation without representation.” This tea party was a factor leading to the Revolutionary War (“Boston Tea Party Facts”). In 1768, colonists consumed almost two million pounds of tea - the three million inhabitants of the American colonies were consuming on average of two to three cups everyday. The Boston Tea Party was a direct protest by colonists, members of the Sons of Liberty, against the Tea Tax that had been imposed by the British Government. The tea tax protests resulted in the smuggling of cheaper, non-British tea and boycotts of British tea through Nonimportation Agreements.
The Boston Tea Party was one of the most important events in American history. While many might think that the Boston Tea Party was just complaining about taxes, it was truly about the power from King George III and the Parliament. The Boston Tea Party was mainly a protest that was about taxation, but it is truly a political reason because of its power to control the tea companies and the colonists. On December 16, 1773, the Boston Tea Party occurred.
The American Revolution was an uprising that arose from the rejection of British colonial rule and an ardent desire for independence. Although this event did not begin until 1765, there we many political, economic, and ideological disagreements that set the stage for the commencement of the American Revolution. Significantly, the Seven Years' War fought between the British and the French with the aid of Native American allies was an event that ended in the British imposing higher taxes on the colonies in order to eliminate their national debt. Subsequently, reforms such as the Sugar Act, the Stamp Act, Townshend Act, and the Tea Act which the British Parliament passed allowed them to collect taxes from the colonies to raise money for the Crown.
This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have
You’re walking through an underground pass, and you notice something strange. You happen to be near Gloucester, UK, and you see a large mural while walking around with your coffee in your hand. It happens to be a work of Chiho Aoshima, a rising artist of the Japanese Contemporary movement. You stand a few minutes, letting the busy crowd wash over you like busy fish over a stationary pebble in a stream. Your coffee is cold now, but you feel warmed by the vibrant colors of the mural.
The Tea Party movement is an American political movement known for its conservative positions and its role in the Republican Party. Members of the movement have called for a reduction of the U.S. national debt and federal budget deficit by reducing government spending, and for lower taxes. The movement opposes government sponsored universal healthcare and has been described as a mixture of libertarian, populist, and conservative activism. It has sponsored multiple protests and supported various political candidates since 2009.
In Brett Anderson’s review of the upscale New Orleans restaurant, Brennan’s, he explains his opinion of what it takes to be one of the top 10 restaurants in the city. Since the recent renovations Brennan’s has undergone, Anderson believes that it has saved itself from going out of business. He clearly states that he loved the restaurant by calling it “an exuberant, sprawling pleasure palace that is dead serious about its culinary mission.” His reasoning for stating this was that he believed the food was good as he explained how the head chef “restored the historic restaurant’s reputation for culinary excellence.” Another reason he loved the restaurant was for the atmosphere to which he noted at the beginning of the reviewing saying it was because of the
There are many aspects of life which we desire such as materialistic desires and happiness. Among the things that we desire, freedom is the most abstract and indispensable one. In The House on Mango Street by Sandra Cisneros, Esperanza, the main character, struggles trying to escape from poverty and getting restricted by men. From Esperanza trying to get out of Mango Street by education, to Esperanza’s mom giving up education, to Sally escaping from her dad by marrying a man, Cisneros suggests that only independence can offer a better life and freedom. Alicia and Esperanza are the only characters in the book who hope to find freedom through writing.
The Boston Tea Party was a symbolic event of the Revolution, but one can speculate with a good degree of certainty that it would not have occurred if not for the series of historic events in Boston and other colonies that preceded it. The Boston tea party was a result of The Stamp Act, The Currency Act, and The Tea Act. Since Great Passed these three laws it angered many of the colonist and resulted in The Boston Tea Party. The Currency Act was the first of many new laws that Great Britain had created that the many of the colonist angry. The Currency Act was a law the prohibited American colonist from using there own American money to buy goods from England.
It is open during lunch and dinner hours. Inside, there are many tables that sit around the restaurant and are covered in white tablecloth and has flowers placed in a clear vase. The walls are bright coloured that create a vibrant mood as people enjoy their meals with an almost inaudible music.
2. Searching for a restaurant. 3. Choosing and ordering the meal. 4.
Everyday billions of people all of the world decide how they will provide breakfast, lunch, and dinner for themselves and/or their families. People enjoy gathering around food for all types of celebrations, football games, family gatherings, meetings, and more. Food is an absolute necessity in our lives as it is the fuel for our bodies and everyone has the choice to cook meals within their homes each day or they have the choice of eating out at a restaurant. In the time we are living in today there are a lot more restaurants available than there was 50 years ago and the number continues to rise. Both eating out and eating at home have advantages and disadvantages
Hong Kong International Airport (HKIA) is the winner of the 2017 Award for “World’s Best Airport Dining Experience” and 3rd place in “World’s Best Airport Shopping”, in the following I will discuss on the strength(s) and weakness(es) of HKIA in the area of dining and shopping when compared to the other airport listed in the question. Concerning dining, the strength of HKIA is their restaurants provide the food with comparatively low price. Some of the passengers may have an impression that it is expensive to eat inside the airport, but there are some restaurants in HKIA provide the food with the price lower HKD$50. With this price, passengers can choice either fast food or Chinese restaurants in which the size of food could let them feel full. Moreover, passengers can try for local food.
There must be diverse methodologies that can be utilized by eatery 's proprietors as a part of request