In order to maintain sustainability, Loblaw’s must alleviate global business challenges such as sourcing with integrity. In 2013, 1,127 people dies in the warehouse collapse in Rana Plaza, Bangladesh. The warehouse produced Joe Fresh clothes, a low-priced brand that Loblaw’s sells in their stores. When news of this event occurred, Loblaw quickly sought to alleviate the incident (McClearn, 2013). Loblaw’s measures to alleviate this strain are fairly comprehensive and complete.
UNIT I INTRODUCTION TO RETAIL MARKETING 1.1 Retail Retail is the process of selling consumer goods and or services to customers through multiple channels of distribution to earn a profit. Demand is created through varied target markets and promotional tactics, sustaining consumers' wants and needs through a lean supply chain. Figure: 1.1 Retail (Sources:https://www.google.co.in) Retail derives from the French word retailer, which denotes to "cutting off, clip and divide" in terms of tailoring (1365). It first was noted as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal implication for retail was to "cut off, shred, paring”.
More than 80% of the retail industry in the country is concentrated in the large cities. A study reveals that among the more than 20 locations, for organized retail in India, Mumbai was found to be the most preferred location followed closely by Bengaluru in the second position. Retail formats in India Hyper marts/supermarkets: large self-servicing outlets offering products from a variety of categories. Mom-and-pop stores: they are family owned business catering to small sections; they are individually handled retail outlets and have a personal
This means they are targeting these products at a large and diverse market, aiming to maximise sales and profits through various consumers (see appendix for evidence). Kellogg’s main target market is health conscious families with children. This is evident in their promise to provide healthier breakfast options such as Special K and their brands that appeal to children like Rice Krispies. Having a healthy and diverse portfolio is a strength to the business as healthy living is a modern trend within society and Kellogg’s will appeal to a vast market of healthy
Customers are first introduced to the product at the retail store. Retail stores in turn serve as communication hubs for customers. The role of retailing in the marketing mix is very significant. Retailing can be divided into two major sections, viz. organized and unorganized.
Although the two brands are advertised worldwide. But there are ads only in each of the countries where they come into business. The text of these ads is completely different and depends on local traditions, religions and nationalities. Demographic segmentation is one of the most common types of segmentation in the four categories of segmentation. The variables used for segmentation by demographics will help find segment the population into a specific customer segment.
The retail culture has changed a lot although the small grocery stores or kirana stores still dominate the supermarkets and shopping malls are considered as the major distribution channel for the packaged food products which signifies that the manufacturers should make sure that the availability and the comfort level while buying the products has not been compromised. The manufacturers should give attention to the availability of the product. The consumers should not face difficulty with the availability of the products because this may cost the manufacturer losing his customer as there is competition in the
The market segment broadly falls into either consumer or industrial markets. Having similar objectives and it may overlap with consumer markets in many ways. However, the process of industrial market segmentation is quite different. The process of segmentation is different from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The organisation should identify groups of like-minded and prospective customers; prioritise the groups based on the requirements and understand their behaviour.
1. PRODUCT: One of the main elements of retail marketing mix is the products and services that store offers to the customer. The different products that the store offers are together termed as merchandise mix. Big bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys etc of various brands like Levis, Allen Solly, Pepsi, Coca-Cola, and HUL. If we consider the fashion department store the merchandise line comprises: 1.