Loksangraha Essay

India and China controlled more than 50 percent of the global trade hundreds of years ago. Being culturally rich, these two countries had a major influence on world trade before the western domination begins around 14th and the 15th century. Both eastern giants lost their power and a new era ushered in. For centuries, the western world dominated global economy making eastern giants as their followers. They learned eastern management principles, adapt it and redefined the way businesses are done. They succeeded in creating illusive management principles, making us from east to remain loyal to their so called newly founded new principles. When their influence faltered and fell, we the eastern limped making Malaysian Indian Business Magazine

Let us identify for our mutual understanding and apply them into our management system.
The Loksangraha
The Loksangraha means directing ones action towards the benefit of all human beings, which translate that any business entity action should benefit the society at large. The economic principle of loksangraha lies at the root of all business entities with an aim to serve the needs of man. The mass global crisis often arises as business overlooks this ideal and create problem for themselves.

The goodwill of the masses, lies at the heart of phenomenal rise of any business , starting from the chief executive officer down to the workers, all should work in a spirit of loksangraha so that their company will thrive and prosper. The vedic sloka “Om Sarve Bhavantu Sukhinah,
Sarve Santu Nir-Aamayaah” [literally mean Om May All become Happy, May All be Free from Illness] outlining basic management principle all business entities to pursue in ensuring survival for all.
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