London Stone Securities: Business Analysis

2.3 Factors Influencing the Performance of London Stone Securities
It is noticed that there are numerous factors that can easily affect the performance of an organisation, which are operating internationally or locally. Therefore, it is important from the prospect of every organisation to consider all-important factors that influence their business operations for the reason that it would affect their overall organisational goals and targets in a negative manner. However, most of the large-scale organisations are quite keen to consider these factors at the time of formulating their plans in order to minimise their impact to the negligible level. In addition, there are some important factors that normally considered by stock broking organisations, which are discussed below:
2.3.1. Political
According to Ammons & Rivenbark (2008) political factor is one of the most vital factor that often consider by stock broking organisation while executing their

These two tools are fundamental and technical analysis that is focused at evaluating the shifts in the demand and supply. Shifts in the demand and supply are grounds for some fundamental and economic forecasting. The theory states that prices must fall if there are more sellers instead of buyers and in case there are more buyers than the prices would rise. According to Kirkpatrick II & Dahlquist (2010), the fundamental analysis comprises studying the fundamentals of the company, which comprises expenses, revenues, annual growth rates, market, position, and others. While, technical analysis is associated only with the volume and price such as volume spikes and price patterns. Moreover, the volume and price data is available readily in real time due to which technical analysis is considered as most appropriate for the swing trades on short-term