Louis Vuitton Case Study

The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

Shortly after, there was a merge of Moet Hennessey and Louis Vuitton which formed LVMH, one of the largest luxury corporations. In recent years, Louis Vuitton is now controlled by the Arnauld Family. Today, Louis Vuitton is appreciated for travel luggage, but also offers a variety of products and a lush assortment for consumers. The LVMH mission statement is to “Create Products that embody unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity”(Farfan).

3. Jaguar Land Rover SWOT Analysis a. Strength In global market, Jaguar Land Rover has been the most successful brand worldwide. The most common strength of Jaguar Land Rover is that they are the leading brand known for their luxurious design from exterior to interior.

“You have to create something from nothing” (“Ralph Lauren Brainy Quotes”). Ralph Lauren said this when he just starting making his ties because he didn 't have give material to make his ties. Ralph was born October 14, 1939 in New York City. His birth name is Ralph Lifshitz. He married Ricky Lauren on December 20, 1964.

It is the oldest bank in Mainland China still in existence. From its establishment until 1942, it issued banknotes on behalf of the Government along with the "Big Four" banks of the period. As of 31 December 2009, it was the second largest lender in China overall, and the 5th largest bank in the world by market capitalization value. It has over RMB6,951.68 billion in assets, making it part of the Fortune Global 500 for the past 17 years. Bank of China is an international company and has many branches around the

Louis Vuitton (named after its founder), is considered one of the most recognized and established high-end retail companies in the world. The company’s products range from men and woman’s clothing and accessories, to travel luggage and jewelry. Louis Vuitton accounted for over 9 billion dollars in sales in 2017 alone. With locations in over 49 countries and more than 450 stores across the globe, these new products and service have the potential to increase the company’s bottom line, increase customers and or clientele and create more job opportunities within the organization. According to the reading, “New products are a vital part of a firm’s competitive growth strategy” (Peter & Donnelly, 2013).

In terms of earnings it 's the third biggest retailer in the world and when it is considered by revenue it stands in the fifth place in the world. It has its stores across Asia and Europe. The main object of Tesco is to create customers with their loyalty and give life time value services .They stand as a modern and innovative organization which would handle changes in the market and adapt themselves to the current circumstances accordingly.

Today, China’s population has exceeded 1.2 billion people. To put that in perspective, China has about four times the amount of people as the United States of America. In addition to China’s extensive population, their history is just as profound. At first, kings ruled ancient China.

Reasons for choose this manager – ZARA HRM’s importance has grown dramatically in the last two decades. This new importance stems from increased legal complexities and the recognition that human resources are a valuable means for improving productivity, the awareness today of the costs associated with poor human resource management. The report will discuss the ZARA company about the human resource. ZARA is a subsidiary of the Spanish Inditex group, which is not only the clothing brand, but also the franchise ZARA brand clothing retail chain brand. Inditex is ranked first in Spain, the world's third largest clothing retailer, in 2005 its global sales of EUR 6 billion 741 million, sales of up to 429 million, net profit of $803 million.

Let's all find out. #5 Estée Lauder On the 5th spot we got this amazing American brand, Estée Lauder. One of the most well-known brands when it comes so high-end makeup. Their headquarters is in the heart of New York City.