Louis Vuitton International Marketing Case Study

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International Marketing How does a high end product such as LV sell in low income countries like India? What are the external factors that are hindering the sales of luxury goods in India? What are the core value propositions of LV that appeal to Indian Customers? Marketing Campaigns What are the Opportunities for Localization in India? How Should Louis Vuitton Deepen its Indian Connection? One might wonder why a high end brand would want to enter a low income country. Such a predicament should be analyzed thoroughly and thus we ask ourselves how does a high end product such as LV sell in low income countries like India? The fact that Louis Vuitton has entered the Indian market means that they must be feeling some level of difficulties. Besides Louis Vuitton, what sort of difficulties are other luxury brands facing. Therefore, the question becomes what are the external factors that are hindering the sales of luxury goods in India? International marketing gives the concept of core value propositions that are essential for any company to survive in. Louis Vuitton must succinctly communicate its core value propositions. So it is necessary to know what are the core value propositions of LV that appeal to Indian customers? Localization is a marketing campaign that is defined by the diversity of a nation. Indian being as diverse as it is will be impacted by localized marketing. Therefore, what are the opportunities for localization in India? Lastly, Louis Vuitton must make its

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