ipl-logo

Louis Vuitton International Marketing Case Study

1515 Words7 Pages

International Marketing
How does a high end product such as LV sell in low income countries like India?
What are the external factors that are hindering the sales of luxury goods in India?
What are the core value propositions of LV that appeal to Indian Customers?
Marketing Campaigns
What are the Opportunities for Localization in India?
How Should Louis Vuitton Deepen its Indian Connection?

One might wonder why a high end brand would want to enter a low income country. Such a predicament should be analyzed thoroughly and thus we ask ourselves how does a high end product such as LV sell in low income countries like India?
The fact that Louis Vuitton has entered the Indian market means that they must be feeling some level of difficulties. Besides Louis Vuitton, what sort of difficulties are other luxury brands facing. Therefore, the question becomes what are the external factors that are hindering the sales of luxury goods in India?
International marketing gives the concept of core value propositions that are essential for any company to survive in. Louis Vuitton must succinctly communicate its core value propositions. So it is necessary to know what are the core value propositions of LV that appeal to Indian customers?
Localization is a marketing campaign that is defined by the diversity of a nation. Indian being as diverse as it is will be impacted by localized marketing. Therefore, what are the opportunities for localization in India?
Lastly, Louis Vuitton must make its

Show More
Related

  • What Is Vera Bradley's Growth Strategy

    146 Words  | 1 Pages

    The new market they can penetrate is the Asia-Pacific region that is projected to become the largest market for luxury goods

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    • Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product

    Read More

  • Moet Hennessy Louis Vuitton: Case Study (LVMH)

    1588 Words  | 7 Pages

    This seems quite odd as the concept of luxury is tied to rarity and exclusivity. This has put a question mark on the sustainability in the growth of Louis Vuitton, for how long it will be maintained. But it is to be noted that the growth in revenue due to more

    Read More

  • Marketing: A Case Study Of Sephora's Marketing Mix

    1085 Words  | 5 Pages

    Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned

    Read More

  • Business Strategy Case Study: Lululemon Athletica

    1008 Words  | 5 Pages

    In the startup phase of Lululemon Athletica they had a high bargaining power. This was due to a desire to work with leading fabric suppliers and increased investments. A majority of their apparel production was in Asia however they are willing to use Canada as well as the United States for production facilities as they are required. There are many suppliers competing for retailer’s business. Common materials used in apparel making such as rubber and cotton are readily available.

    Read More

  • Burberry Brand Positioning Strategy

    788 Words  | 4 Pages

    Burberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

    Read More

  • Marketing Strategy Of Adidas

    1419 Words  | 6 Pages

    Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

    Read More

  • H & M International Expansion Strategy

    1025 Words  | 5 Pages

    Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).

    Read More

  • Pestle Analysis Of Uniqlo

    1510 Words  | 7 Pages

    Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:

    Read More

  • Louis Vuitton Case Summary

    821 Words  | 4 Pages

    To reduce the dependency on Japanese market, LV should enter new and emerging markets like the Asian market, typically India and China. As a part of its promotional strategy, it should sign contracts with the prominent public figures in these countries for marketing and promotions so as to enable customers to connect with the company and its

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

  • Marketing Case Study: Hindustan Unilever

    2155 Words  | 9 Pages

    CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-

    Read More

  • Factors Affecting Macro Environment

    1022 Words  | 5 Pages

    Firstly Needs and trends are major macro-environment variables that affect Vadilal. Enterprising individuals and companies manage to create new solutions to meet unmet needs. It is important for the Vadilal to understand its customers needs and then produce the products accordingly. If they fail to understand their customer needs then they will have to incur losses as people will not be satisfied with their products. Trends reveal the shape of the future and can provide strategic direction.

    Read More

More about Louis Vuitton International Marketing Case Study

Open Document