ipl-logo

Louis Vuitton Marketing Strategy

1899 Words8 Pages

Arguably the most popular and recognisable luxury goods brand today, Louis Vuitton (LV) is worth an estimated $30 Billion and named as the world’s most valuable luxury brand according to Forbes. With flagship stores all around the world, LV products are often viewed as a symbol of wealth, status and a fashion statement. Louis Vuitton’s iconic monogram design, despite its introduction in 1896, remains a timeless masterpiece among celebrities and consumers all around the world. LV’s vision and brilliant marketing strategies may have been the key factors to the brand’s global success. This study aims to understand the marketing strategies of LV, and how the fashion giant achieved its level of success. The Marketing Mix (The 7Ps of Marketing) …show more content…

Mr Arnault also mentioned Louis Vuitton’s development plans are to expand existing stores instead of opening more boutiques to avoid the label from being seen as too much of a commonplace. Launching new boutiques has been a key strategy by LV to boost revenues in the past (Wendlandt, 2013). Louis Vuitton’s impressive marketing strategies over the years has created such a strong branding and image for the company, however, nobody can assure and predict the brand’s success in the future, especially in today’s rapidly changing fashion industry. Changes in consumer behaviour can be erratic, and constant threat from competitors can be intense, hence, Louis Vuitton’s upcoming concepts and strategies will be crucial in sustaining its competitive advantages and consumer …show more content…

Besides sourcing for talent through universities and professional establishments, the integration of disabled people is also part of the company’s promotion for diversity of careers and abilities. Each talent will then undergo personalized and combined training programs to facilitate integration for different positions. (Louis Vuitton Careers, 2015) Protecting the environment has also been one of Louis Vuitton’s continuous commitments towards social and ethical responsibilities as it was mentioned in LVMH’s 2013 Annual report that its contribution towards environment protection includes preserving the planet’s resources as well as designing and developing products that do not harm the environment (LVMH,

Show More
Related

  • John Lewis Case Study

    959 Words  | 4 Pages

    This EMA will be looking at John Lewis Partnership (JLP); how the JLP have been affected by global and international retailing, sustainability and ethics, and technology and retailing. I will be making three recommendations that JLP might take to ensure their long-term success. I have chosen the John Lewis Partnership (JLP), as I believe it is an interesting retailer to explore. The 84,000 permanent staff who work for John Lewis are partners, not employees. John Lewis, (2018)

    Read More

  • Examples Of Ethical Issues In Lululemon

    1452 Words  | 6 Pages

    There are also ways for Lululemon to improve its stakeholder relationships. A company’s everyday decision making should be ethical, but some decision can lead to ethical

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • Delta Airlines Marketing Strategy

    1076 Words  | 5 Pages

    In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.

    Read More

  • Swot Analysis Of Skillshare

    1415 Words  | 6 Pages

    6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    In the Present situation IN the present situation the strategy of expansions is very important as world economy tends to globalize and nowadays, multinational companies like Nike which can hardly locate production in one country only but

    Read More

  • Business Ethics Case Study Patagonia Essay

    549 Words  | 3 Pages

    The reason why the company chooses popular product lines to be in this program is because every fair trade certified product sold sends a percentage of the money back to the workers who made it. This action by the company shows that they have a commitment to ethical production. Patagonia is an outdoor clothing and gear shop that provides very good products for people who love being outdoors, not only do they hold a high standard on their products but they also care very much about the environment. They take the lead in the industry by caring about the environment when manufacturing as well as treating workers fairly

    Read More

  • Loreal Pestel Analysis

    1016 Words  | 5 Pages

    a. L’Oreal Paris symbolizes a luxurious and aspirational beauty conscious customer. The brand ambassadors for the same have been people renowned for their beauty conscious self. The noun ‘Paris’ in the name brings in the fact that the product has an apparent elegance that the ‘fashion capital’ of the world possesses. The value for this line of products would cater to a customer who seeks an apparent elegance in their commodity of interest. For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute.

    Read More

  • Pestle Analysis Of Uniqlo

    1510 Words  | 7 Pages

    Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

  • Case Study: The Globalization Of LVMH

    769 Words  | 4 Pages

    1. Case Topic: The Globalization of LVMH In 1987, Louis Vuitton and Moet Hennessy decided to combine together to create a company called LVMH. It is a French multinational firm located in Paris and is regarded as the pioneer of luxurious goods corporation worldwide. LVMH Group has 5 main areas in which they are very lively, namely Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective retailing.

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

More about Louis Vuitton Marketing Strategy

Open Document