The Neiman Marcus Corporate Mission Statement is: “Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment.”(www.neimanmarcus.com) “Our goal at The Neiman Marcus Group is to excel in each aspect of our business - merchandise, customer service and marketing. We strive to be the best luxury and fashion retailer. We will continue to innovate, adapt and engage our customers so that they can shop with us anytime, anywhere and anyplace. In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company.
The Macy’s day parade has been engrained into our culture as it has been a tradition for almost a decade now. Macy’s also developed a brand of selling higher quality products, and a culture of community involvement. Their strong online present is an advantage as they made it simpler for consumers to shop through all their products without having to leave their home. Macy’s understood how important it is for their growth in the online market as they offer in-store pickups at any of their 728 stores in the United States, simplifying and expediting the online process for consumers. Macy’s is parent company of Bloomingdale’s since 1949.
Opportunities Rad Coffee provides its customers with a unique experience that isn’t duplicated anywhere else. Rad Coffee, unlike its competition, created an environment that caters to every individual with everyone’s favorite coffee beverages and some new, fun, creative creations that are unique to Rad Coffee such as the Frankenstein and Cookies & Scream blended drinks. With their off-the-wall personality and their “cater-to-all” styled beverage menu, Rad Coffee has created a brand for itself that is sure to stand above the competition. Furthermore, as a small coffee shop, it could be easier to maintain the business. They have a high potential to expand to more locations with different radical themes to attract more diverse types of people with different personalities and interests.
is a leading American company that operates retail stores that transact in groceries, discount warehousing and general merchandise. The company continues to expand its range of products and services to include fashion clothing, online prescription drugs, health clinics, entertainment and even financial services. The company is a major global leader in retail and service delivery of solutions with the main aim being creating value for customers. With the product line of the larger Wal-Mart group and subsidiary companies, the organization’s main goal is devotion to providing the most persuasive offer to customers in order to gain their lifetime loyalty (Walmart,
Place: H&M sticks to keeping their company in a busy area, such as a big city shopping centre. The store comes with a great atmosphere which includes good mellow music and friendly employees. Some stores are so big you could spend hours looking around and be okay with that because it is such a lovely shopping experience. Even if you are the type of person who doesn’t like to go out and shop, H&M is going to be offering online shopping in the near future. Promotion: The main way H&M promotes their clothing is by their magazine which is where you can see many of your favourite celebrities like David Beckham, Madonna, Lana Del Ray and many others wearing the companies clothing.
Nordstrom was founded in 1901 by John N. Nordstrom, and has been growing ever since. Nordstrom gained its reputation during the 1960s when it was one of the largest shoe department stores in the country. Today, Nordstrom is known for carrying high end luxury brands and now their outlet store, Nordstrom Rack. For this SWOT analysis, I will be looking at the various strengths, weaknesses, opportunities, and threats the company has today. One of the first strengths Nordstrom has is their customer service.
Zara is an extraordinary design mark that has its operations extended to around 82 nations. Zara provides fashion apparels for men, women and kids of all ages . Zara 's target business is youthful, cost cognizant, and exceptionally delicate to the most recent design patterns. They section their product offering in such a way that ladies account for 60%, men 's 25% and kids 15% accounts for division . Reason for choosing Zara for analysis in spite of being U.K. based company is that, it operates largely in U.K. Zara 's and its parent organization, Inditex, maybe taken as the course reading for how to do retail store network right .
Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
Louis Vuitton is pioneer in the global based fashion houses and the the products are offered through lease departments in high end department stores, e-commerce website and standalone boutiques. Louis Vuitton is found to be the significant luxurious fashion based brand while being a standout among numerous world 's profitable brands due to the fact that the profit margin approaches to 40 percent at most. From six back to back years i.e. from 2006-2012, It has been named as the most valuable luxury brand globally. This particular powerhouse of luxury operates around 3385 stores crosswise over North America, Europe and Asia which incorporates Japan and China as well.
They also principally owned about 60 subsidiaries and high-status brands such as Kenzo, Bulgari, Mercier, Givenchy, Sephora, Krug, Château d 'Yquem, Domaine Chandon California, Parfums Christian Dior, Chaumet and so on. LVMH main competitors are the French conglomerate Kering (previously PPR) and the Swiss-based Richemont. In 2000, the Group attained a sales of 11.6 billion euros and acquired 15% of market share internationally. From the time that LVMH was founded, they were able to develop a brand strategy to grow active and to expand its global retail network. As it stands, 81% of around 110 000 personnel of the Group who work outside France share the company’s beliefs and ethics.