Low Cost Airlines Case Study

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Introduction

The lower transport costs are more attractive. Development of low-cost carriers have a positive impact on the tourism market. Low-cost airlines have not yet made a great influence in southeast Asia. Despite it have many challenges. Southwest airlines for low-cost airlines of the founders of the business model, is also the world 's largest, one of the most successful low cost airlines operating. China 's low-cost airlines will draw lessons from his way of operating, change strategy, make it adapt to the Chinese market. For China, the development of low-cost airlines are promising. On the one hand, China 's aviation market potential is tremendous, many areas of air transport services are still in a stage of development. on the other
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There are 3 chinese routes, including Guangzhou, Shenzhen, Haikou. The company was established in December 2003, eight Airbus A320-232 and two Airbus A319-132.
Scoot was established in May 2011, the main operations in Singapore 's Changi International Airport. There are four Boeing 777 aircraft. Chinese routes including Qingdao, Shenyang, Tianjin, Nanjing, Hangzhou, Hong Kong.
Cebu Pacific Air is a low-cost airline in the Philippines, was established in 1996. China routes Beijing (Capital International Airport), Guangzhou (Baiyun International Airport), Shanghai (Pudong International Airport), Xiamen (Gaoqi International Airport), Hong Kong International Airport, the Macau International Airport and Taipei (Taiwan Taoyuan International Airport). There are four Airbus, they are A320, Airbus A319, Airbus 330-343X and ATR72-600.
VIVA Macau is a low-cost airline based in Macau. Start on December 16, 2006 to 2010 on March 28. It provides macau and China Pearl River Delta airlines. They have two Boeing 767 with 210 seats and 245 seats, it total can carry 10-15 tons of cargo.
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By the rapid development of national economy, the stable growth of China 's aviation industry, but compared to the mode of transportation of railway and highway is still low(Lia;James,2009). In 2005, the civil aviation headquarters allows private investment.It is the policy to break the tradition of the Chinese market, promote the development of low cost airlines model( Wu, 2005). Spring 's airline main customers are from travel services. In order to be the lowest fare, using the same type of aircraft to reduce maintenance costs and no free airline meals etc (Yang 2007). Built more than 100 airports throughout the country in 2011-2015,China 's local governments keen to "airport economy", which is used to promote local economic development (Li,

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