Lowe's Over Home Depot Case Study

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Holli, I agree with your assessment of Lowe’s, but in their stores I do find some attributes of a customer based marketing approach. For example, all of the plumbing supplies are located together in one section of the store, whereas wood and nails for carpenters are located in another. While both may be purchased by a “handyman”, professionals usually are more specific in their needs and the tools that they need to accomplish their tasks. Lowes is also well known for their wider aisles, brighter lighting and better organization with more products within easy reach, leading to the consensus that women prefer shopping at Lowes over Home Depot (Briles, 2012). Afraid I cannot comment much on Nordstorm since I have never had the experience
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