Loyalty In The Hotel Industry Case Study

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CHAPTER 1 INTRODUCTION 1.1 Introduction Chapter 1 is an outline of the total research of study context and explains the research problems. In the research, the problem statement is describing the main idea of the study motivation to make a clear explanation on the research objectives to be achieved and the research question to be answered. Besides, researchers also clarified the hypotheses to be tested and elucidate the importance and contribution of conducting this study. In the end of this chapter conclusion is provided. Backgroud of the study The aim of this study is to investigate the employee satisfaction and its effects toward loyalty in hotel industry. According to Lise, 2004, “Happy employees are productive employees.” “Happy employees…show more content…
In our study, we emphasize the same factors from the study, namely relationship between compensation and benefits, career development, job security working environment to support and resource for the hotel to retain the customer and growth the profit. All of these issues show that employee loyalty is very beneficial to the organizational performance. Purpose of this study is to investigate the significant factors, namely relationship with supervisor, recognition and rewards, working condition and teamwork and cooperation how to influence the back of house staffs’…show more content…
What is the relationship between compensation and benefits and employee loyalty in Hotel Industry? 2. What is the relationship between career development and employee loyalty Hotel Industry? 3. What is the relationship between job security and employee loyalty Hotel Industry? 4. What is the relationship between working environment and employee loyalty Hotel Industry? 1.5 Scope of Study The scope of this research is about factor that leads to the loyalty of customer in employee satisfaction, which is compensation and benefits, career development, job security, and working environment. This study is focusing among the hotel industry employees in Malaysia. This research’s duration is about one year. 1.6 Significance of the proposed study This study is carried out to investigate the employee satisfaction towards loyalty in job performance of loyalty in the organization. If the factors that contribute to employee satisfaction therefore it is expected to bring benefits in several ways, which are: i. Benefits to the development of the hotel

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