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Example Of Qualitative Research Paper Example

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HYPOTHESIS
Based on the research framework above, there are five hypotheses have been developed for this research are as follow:

The first hypothesis is developed to test the relationship between loyalty program and customer loyalty.
H1: There is positive relationship between loyalty program and customer loyalty.

The second hypothesis is formed to test the relationship between store attribute and customer loyalty.
H2: There is a positive relationship between store attribute and customer loyalty.

The third hypothesis is developed to test the relationship between product attribute and customer loyalty.
H3: There is positive relationship between product attribute and customer loyalty.

The fourth hypothesis is formed to …show more content…

Way of using questionnaire to collect Information because it is a popular method to gain effectual, accurate and worthwhile data from large amount of respondents. Questionnaire is designated as a tenacity of survey and statistical analysis (Leung, 2001). The questionnaire were distributed to the targeted respondents that are reachable. In this study, a total of 150 targeted respondents have been successfully collected within a day.
Before the actual survey, a pilot test was conducted. The purpose of the pilot test is to test the validity and reliability, and also capture the potential errors of the questionnaires (Lancaster, Dodd and Williamson, 2004). The potential errors of questionnaire are using misleading or biases question, ambigious word, question out of scope and others. Saunders, Lewis and Thornhill (2009) recommend that the minimum set of questionnaires required for pilot test are ten set. Hence, 15 qualified respondents were selected to carry out the pilot test in order to detect the potential errors of questionnaire. Any errors found were corrected to ensure the reliability and validity of the

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