Lubricant Industry Case Study

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Study of overall lubricants Industry in U.A.E Table of content 1. Overall view of Lubricant industry. 2. Major Player’s profiles in Lubricant industry. • ADNOC • ENOC • Total • Shell • British Petroleum • Castrol • Universal • AC Delco 3. Study of 4Ps of all major players in lubricants. • Product Mix: 1.Study of product line. 2. Product depth & width. 4. Product life of lubricant. • Price Mix : 1 .Pricing of different products • Promotion Mix: 1. Advertising strategies, promotional schemes, extra offers. • Place Mix: 1.About their global reach. 4. Study of channels of distribution of major players 5. Dubai market analysis of Major players.…show more content…
As one of the world’s leading oil and gas companies, ADNOC strives to maintain an outstanding sustainability performance. ADNOC’s track record in occupational health and safety and protection of the environment leads the oil and gas industry around the Middle East and the Arabian Gulf. ADNOC has also established a number of educational institutions to train and develop UAE nationals. In recent years, exploration activities have continued using state of the art seismic analysis in order to increase the proven reserves. Oil production capacity has been expanded, and recovery rates from existing oil reservoirs have been improved. The Emirate of Abu Dhabi has the fourth largest proven national oil reserves and the sixth largest proven national gas reserves. ADNOC manages and oversees oil production of more than 2.5 million barrels per day (bpd), which ranks it amongst the top 10 oil and gas producing companies in the world. ADNOC has 15 subsidiary companies working in the various fields of the oil, gas, and petrochemical industry as well as crude oil and gas transport and services. They include ADCO, ADMA-OPCO, GASCO, ADGAS, ZADCO, TAKREER, NDC, ESNAAD, IRSHAD, FERTIL, BOROUGE, ADNATCO-NGSCO, ADNOC Distribution, Elixier and Al Hosn

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