Lugus Principle on Amazon.com, Inc
In Lugus principle, there are three groups of principles. In the first principle is ‘looking back ' which means understanding the external drivers for change. Follow by the second principle is ‘looking inside ' basically, analysis the internal and external changes of the company. Lastly, the third principle is ‘looking forward ' which consider to oversee the external changes and managing it.
Amazon.com is a multination consumer electronics as well as clouding computing company that founded by Jeffery P. Bezos in 1994. And they based in Seattle, Washington. It started out as an online bookstore and subsequently, it has an offer diversity of products such as electronics, food, clothing and furthermore products. It has become the largest internet company in the United States and currently, has 230,800 employees working under Amazon.com In addition, Amazon.com is ranked 44th in Fortune Global 500 and featured in World 's Most Admired Companies as well as achieved a third ranking (Fortune Global 500, 2016). Amazon.com is constantly growing hence beside the Untied States, Amazon.com has ventured out their business to oversea markets such as Europe, South America, North America and East Asia (Amazon, 1996). Despite the growth and becoming the largest internet company, however, they do face intense competition and main rivals such as Walmart, eBay and Best Buy (RivalFox, 2015). In the media segment, Amazon competes with auction site EBAY and, as