Lulu Hypermarkets Case Study

749 Words3 Pages
The Background

Lulu Hypermarket, the retail division of the multidimensional and multinational Lulu Group International has always been known as a trend of the retail business in the locale/region. Today, Lulu symbolizes quality retailing with 110 stores and is massively prominent with the recognizing customers over the Gulf district.

Lulu Hypermarkets have widely laid out counters, sprawling parking spaces, play territories for youngsters, food court, cash trade and bank counters other than a panoply of universal and provincial brands apropos advocating its slogan, "Lulu, where the world comes to shop".

Lulu Hypermarkets not only dot the cities of the UAE but have become the most preferred shopping destinations in Oman, Qatar, Kuwait,
…show more content…
Later, more Lulu Supermarket stores were opened in diverse parts of Abu Dhabi. In the late 1990s, the Lulu Center retail chains were dispatched, and the gathering extended to different nations in the Middle East.

In 2000, the first Lulu Hypermarket store was opened in Dubai. With this dispatch, the Group left on a forceful development plan. It soon developed into a chain with a few outlets over the UAE, Kuwait, Qatar, Bahrain, Oman, and Yemen. On March tenth 2013, Lulu Hypermarket was opened in Kochi, India at Lulu Mall. It is one of Asia 's biggest shopping malls.

Today the Lulu Hypermarkets, Supermarkets and Department Stores together control 32% of the retail piece of the pie with 110 stores and is viewed as the retail pioneer always setting new benchmarks for the business.

Lulu Hypermarket is included in different corporate social responsibility activities. Here are some of Lulu Hypermarket 's late charitable
…show more content…
Academic context

Consumer Behaviour is the choice techniques and demonstrations of individuals included in purchasing and utilizing products. Consumer Buying Behaviour refers to the consumer behaviour of a definitive purchaser. A firm needs to investigate consumer behaviour for:

- Purchasers responses to an organizations promoting technique has an incredible effect on the organizations achievement.
- The promoting idea focuses on that a firm ought to make a Marketing Mix that fulfils clients, accordingly need to break down the what, where, when and how shoppers purchase.
- Advertisers can better foresee how customers will react to advertising systems.

The term consumer behaviour is characterized as the behaviour that buyer show in searching down, purchasing utilizing, assessing and discarding items and services that they expect will fulfil their needs.
Consumer behaviour concentrates on how people settle on choices to invest their accessible assets (time, cash, exertion) on utilization related things that incorporates what they purchase, why they purchase, when they purchase it, where they purchase it, how frequently they purchase it, how regularly they utilize it, how they assess it after the buy and the effect of such assessments on future buys, and how they discard

More about Lulu Hypermarkets Case Study

Open Document