Swot Analysis Of Lululemon Athletica
1. Premium Brand of the firm.
Products of Lululemon Athletica Incorporation (LULU)[1,2] are oriented on educated men and women, which are health-oriented and have the high income. The company’s yoga pants and other products, lead in the sportswear industry. Despite high price for many of these goods, the brand popularity stable increases. The fashionable wear of the company, made from new, high-tech materials. This allows LULU to give premium prices to its customers. The company continues to have one of the highest sales in the retail industry. It has a leadership position in the growing athletic wear market.
2. The athletic style and leisure come into fashion.
As more people around the globe use fitness, yoga this should allow LULU to continue
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One-third of Poles participate in physical activity at least several times a week. The most active group is men, city dwellers, and persons up to the age of 25 years. The popular sports in Poland are cycling, running and swimming. The growing awareness of Poles, the fashion for a healthy lifestyle contributes to the dynamic growth of the sportswear …show more content…
2. Product Expansion.
LULU aims to expand on the success that it has had on women’s pants. It wants to improve its women’s wear business, as well, with new products coming out in the second half of this year. Another area that the company wants to build on is its men’s category wear. The focus will be on clothes for running, training, and yoga as LULU diversifies its staple offerings and builds out its new program.
THREATS
1. Competition.
The market for athletic apparel is highly competitive, as LULU competes squarely against wholesalers and direct retailers, as well as companies focused on women's athletic apparel. It also faces competition from sellers of traditional commodity athletic apparel, such as cotton t-shirts and sweatshirts. Some of its primary competitors include Nike, Under Armour and the Gap (GPS). Most of these companies have existed for far longer than LULU, and many have a more established market presence and larger operating budgets. They also have products with lower price
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