The true value of your luxury bag In recent decades, there has been an increased interest in ethical issue in a fashion business. Fashion organisations are currently considering carefully about this topic. Consumers have become more aware about products that they buy whether it is transparent or not. A number of companies have introduced their sustainable strategies in order to build their positive image. However, some organisations may just ignore it and divert customer’s attention.
• Due to health-conscious living trends arising in society and Fitbits tracker focus on a single purpose, Fitbit makes a range of products that have high quality (Case Exhibit 2). • When competitors such as Samsung, Nike, Garmin, and Apple entered the market, they not only introduced
In demographic segmentation Nutriskin are trying to target the young and adult age group who are age around 18- 50 years old for both gender (female, and male). The reason this age group are chosen to be targeted is because the survey show that these consumer are more potential to purchase the hand and foot care product. Besides that for income level, the company is targeting the low and middle income range. And this aim for everyone can enjoy the super natural hand and foot treatment with the lowest cost. For geographic segmentation, Nutriskin is entering the market to Hong Kong and the location will be in those crowds’ visitor and traveler such as Causeway Bay, Kowloon Bay, and Central District.
For ACME clothing it should look for opportunities in Asia as affluent millennials are valuing health, family time says study. ACME could thus target households with high income, target both men and women, girls and boys, who have an active lifestyle or are aware of the benefits of good health. Source: http://retailinasia.com/in-trends/news/consumer/affluent-asian-millennials-value-family-time-health-says-study/ b. Go to Market
Chip Wilson had a passion for athletic apparel. In 1998, he opened a yoga studio design. He imagined that his shop would become popular for everyone, become a place where people can get together and talk about healthy lifestyles. Chip opened his first store Kitsilano, Vancouver in November 2000. At the start, Lululemon brand is for women only.
It is this kind of diversification that is based on any common clearly visible (or not) technical and technological features of its production. However, this species is only conditionally heterogeneous type diversification as it retains the homogeneity of the relative identity value for the consumer or the relative identity of the manufacturing process. For the identity of the consumer price it is essential, as this type of product can meet the requirements of quasi identical. For example, HealthCare Products Inc. Schering-Plough. decided to release the lotion for their customers, which can be packaged to fit comfortably in the pockets of consumers, handbags and sports bags.
Forever 21’s pricing strategy is to make it affordable for everyone, since their consumers tend to be price sensitive. It ranges from $2 and never goes above $100. The company uses promotional pricing strategy, and commonly offers clothings at a lower price compared to competitors such as H&M, Topshop and Zara. They also use psychological pricing – price tags generally look like $29.95, which makes it lower
B: INTERNAL ANALYSIS KEY PRODUCTS: Lululemon athletica offers a diverse and growing selection of premium-priced performance apparel and accessories. Women Men • Sports bras • Tanks • Tops • Jackets • Skirts and dresses • Socks and underwear • Gear bags • Caps and headbands • Hoodies • Pants • Crops • Shorts • Sweat cuffs an gloves • Water bottles • Yoga mats and props • Instructional yoga DVDs • Tops • Jackets and hoodies • Shorts • Pants • Gear bags • Socks and underwear • Caps and gloves • Yoga mats, props, and instructional DVDs MARKET SHARE & PRODUCT LIFE CYCLE: MISSION/VISION STATEMENT: Lululemon continues to stand strong on their core mission of “providing people with the components to live a longer, healthier, and more fun life.” “The lululemon Manifesto” supports Chip Wilsons (chairman of lululemon’s board of directors) statement of “Our vision is ‘to elevate the world from mediocrity to greatness’” COMPANY OBJECTIVES: CORPORATE STRATEGY: Components of the corporate strategy that were established by top management that were launched when lululemon athletica became a public company in mid-2007 remained largely intact in 2012: • Grow the store base in North America, primarily the United States. • Open additional stores outside of North America. • Increase awareness of the lululemon brand and apparel line. • Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer associations of the lululemon brand with technically advanced
It joins hands with highly skilled and experienced artisans and producers and give back to make their communities stable. It has altered the fashion industry and verified that fashion can be good for people and the planet. Owing to finest quality clothing and accessories, People Tree has emerged as one of the most innovating fashion retailer, which cares about people as well as the environment. Right from beginning of the production to the final dispatch, our products conform to the uppermost environmental and Fair Trade standards. Thereby ensuring that it is probable to be wear exciting, reasonably priced and fashionable clothing without harming the environment or supporting child labor.
People made buying decision are based on the brand’s price and quality. That’s mean there are close relationship between the quality and the price. For instance, some of the consumer is willing to pay more in order to get the high standard of quality of the clothes. In addition to this, the product quality of Padini consists of few dimensions which are performance, features, reliability, perceived quality and other. For sure, customer can get the high product quality of clothes with reasonable price.