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Lululemon Value Chain Analysis

333 Words2 Pages

Primary components of Lululemon’s value chain: Supply chain management Operations Distribution Sales and marketing Service + Lululemon does not have its own manufacturing facilities so it takes great care in selecting its vendors that help the company to share Lululemon’s value. + This company sources its products and fabrics from 22 countries around the world, including Canada and USA + There are 70 active cut and sew facilities -They are design and development process. + Design team regularly visited retail stores to solicit feedback + Used various market intelligence sources to identify and track market trends + Meeting in several geographic markets to discuss with local athletes, trainers, yogis… + Work closely with its apparel manufacturers

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