ipl-logo

Jean Kilbourne Lifestyle Magazine Analysis

1195 Words5 Pages

Appealing, attractive, engaging, captivating, enticing, seductive: all words to describe the Lunchables advertisement in Lifestyle magazine. Advertising has become ingrained as part of our culture today. It is an art that has become so much more than just publicising a product. It incorporates intricate graphics, catchy slogans, and evokes emotions. They influence the decisions people make on a daily basis whether they consciously or subconsciously know it. Very few actually sway someone to act impulsively, but people don’t realize how all the other advertisements impact them as well. Not only do they pressure adults, but children are also captivated by their mysterious powers. “Advertisers like to tell parents that they can always… protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air …show more content…

More thought is put into advertising today than there was back then. “Advertising often sells a great deal more than products. It sells values, images, and concepts of love,... success, and perhaps most important, normalcy. To a great extent, it tells us who we are and who we should be” (Kilbourne 101). Jean Kilbourne makes an accurate statement in his essay. To be able to sell a product, advertisers have to think not only what will make their product look irresistible, but they have to think about what will catch the attention of children and adults. To be efficient in how effective the advertisement is, the people creating them have to put themselves in the position of the target audience. This allows them to obtain insight on what they find appealing or not. In this advertisement in Lifestyle magazine, the publisher used body language of a little girl, colors, and a clever slogan to captivate the attention of the target

Show More
Related

  • Summary Of Amusing Ourselves To Death By Neil Postman

    1008 Words  | 5 Pages

    In order to back up his claims about the past sanctity of advertising, Postman favorably discusses its true purpose and paraphrases a famous orator: "Advertising [...] was to convey information and make claims in propositional form. Advertising was, as Stephen Douglas said in another text, intended to appeal to understanding, not to passions" (Postman 59-60). Ads need to pass off applicable facts for customers to consider any type of product with old, wordy ads. Companies do not have the convenience of covering for product quality with amazing, irrelevant pictures in black and white pamphlets. During the momentous switch with television commercials, Postman describes the consequences of beautiful pictures and famous people covering for the lack of product presentation: "These tell nothing about the products being sold.

    Read More

  • A Brief Review Of Barbara Ehrenreich's Nickel And Dimed

    851 Words  | 4 Pages

    It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.

    Read More

  • Master Of Desire Rhetorical Analysis

    187 Words  | 1 Pages

    Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • A Rhetorical Analysis Of Quit Smoking

    861 Words  | 4 Pages

    For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

    Read More

  • Summary Of Kid Kustomers By Eric Schlosser

    238 Words  | 1 Pages

    In the essay “Kid Kustomers” by Eric Schlosser, Schlosser discusses children advertising and its effectiveness. About twenty-five years ago, hardly any American company marketed towards children unlike today where the majority is directed towards children. According to an expert this era was known as “the decade of the child consumer.” Ad agencies implemented children into marketing in order to increase “consumption.” The Joe Camel ad campaign revealed how effortlessly children were impacted by ads, claiming it to be as well known as “Mickey Mouse.”

    Read More

  • Coca Cola Rhetorical Analysis Essay

    1061 Words  | 5 Pages

    These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

    Read More

  • How Does Advertisers Target Children

    744 Words  | 3 Pages

    each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

    Read More

  • Essay On Gender Roles In Advertising

    1065 Words  | 5 Pages

    GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

    Read More

  • The Influence Of Popular Music In Advertising

    2169 Words  | 9 Pages

    According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements

    Read More

  • The Negative Effects Of Food Advertising

    1172 Words  | 5 Pages

    Food advertising to children is a controversial issue that is considered as a source of attention to many investigators and analysts due to its influential impact on children’s food choices and parents buying behavior. Food advertising is the primary type of advertising that people go through on a daily basis. Nowadays, the industry of food advertising is growing enormously in the middle east region and Malaysia as a result of the huge amount of food advertisements, especially junk food ads that reach people directly and indirectly through various mediums that deliver advertising contents to the audience. Children and youth are the main target audience for fast food advertisers, mainly because of their purchasing influence, exposure to TV and

    Read More

  • Advertisements Use Semiotics In Advertising

    1953 Words  | 8 Pages

    Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

    Read More

More about Jean Kilbourne Lifestyle Magazine Analysis

Open Document