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Luxury Brand Objectives

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Fashion is a very big industry and luxury its is other name . The term fashion and luxury have always gone hand in hand since the very first time fashion came into being . Fashion came into being in the form of a revolution and ever since has flourished itself in the same way . As fashion revolutionized it entertained the elites and thus adopted the name luxury.
As fashion replaced its name as luxury peoples taste and preferences became more specific and sophisticated and so the concept of luxury brands came into existence. People shifted towards the luxury as the demanded both quality and even quantity as well .
Fashion brands were now being termed as the luxury brands and even the products were being called the same .Luxury brand was even …show more content…

Chapter -II REVIEW OF LITERATURE
Luxury is not easy to define .The high quality and creative ready to wear is identified as a luxury symbol. It is of course form of business and brand placement point of view ,addressed to high consumer range.
Luxury is research .The chance to experience new routes ,to find new and not predictable or already seen solutions . Experimentations are luxury and its a fortune finding them and being able to have them .
There are for example dresses which really given you the feeling of luxury for the way they have been made for the quality of manufacturing whilst some other expensive and intricate work are just opulent. Same is the case of jewelry, shoes accessories …show more content…

PEOPLES VIEW
Class personified
Prefered and longed for
Elegant
Sold widely

GUCCI
It is italian fashion and leather goods brand and part of the gucci group .They are the largest selling italian brand in the world .
PEOPLES VIEW
Perfect women luxury brand
Definition of class and sopphestication
Wide range of women accesories
Appreciated and used by women all over
A+ quality

PRADA
It is an italian luxury fashion house making ready to wear leather anf fashion accesories ,shoes ,luggage ,perfumes etc
PEOPLES VIEW
Perfect women luxury brand
Definition of class and sopphestication
Wide range of women accesories
Appreciated and used by women all over
A+ quality

HUGO BOSS
It is a german luxury fashion house based in Metzengen,Germany.It is named after its founder Hugo Boss.
PEOPLES VIEW

Class personified
Prefered and longed for
Elegant
Sold widely

JOHN VARVATOS
It is an international mens lifestyle brand founded by John Varvatos which designs manufacturesand retails high end fashion

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