a. L’Oreal Paris symbolizes a luxurious and aspirational beauty conscious customer. The brand ambassadors for the same have been people renowned for their beauty conscious self. The noun ‘Paris’ in the name brings in the fact that the product has an apparent elegance that the ‘fashion capital’ of the world possesses. The value for this line of products would cater to a customer who seeks an apparent elegance in their commodity of interest. For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute.
Makeup is now considered to be a necessity for the people of this world. We basically use makeup every single day to help us enhance the beauty that we are all born with. Everyone wants to look their best every single day so almost everyone now wears makeup. But there are some makeups who are just ridiculously expensive, not just because they are high quality, but because they are carried by the most famous brands in the industry. Can you guess which is the most expensive makeup brand in the world today?
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market. It divides the market on different groups of life stages based on age, sex and income.
The rules and trends during the Tudors/ Elizabethan era on clothing In the Tudors era fashion was equally as important to both men and women. People were immediately recognised of their status by their clothing. “Wearing stylish and attractive looking clothes was very important to the wealthy during the Tudor period. Clothes were a form of status, symbol and the rich demonstrated their wealth by wearing clothes made from expensive materials and fabrics.” (1) In the Tudors era, the Kings and Queens wore clothes made out of the most expensive materials e.g. stain, silk and velvet.
In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company. Neiman Marcus is truly the best of the
The reign of Elizabeth I was one of the most remarkable periods of English history. Under Elizabeth's rule, England enjoyed eternal peace and prosperity. The English people had more time and money in their hands to purchase luxuries and pursuit leisure activities, and gradually, this was the beginning of consumer culture (Elgin 6). As a result, clothing became the most obvious way of displaying newfound wealth. Clothing became a way to display wealth because it was much more extravagant in the Elizabethan Era than previous time periods.
Within this exclusive brand, which is only sold at Kohl’s, Vera offers, apparel, footwear, bedding, cosmetics, and more. Simply Vera, targets women amongst the middle class that have an average income but cannot afford top line designer products. Following Simply Vera, Vera collaborated with David’s Bridal and Menswear house to offer exclusive collections. One of which was White by Vera Wang, which supplies discounted gowns and bridesmaid’s dresses and is sold exclusively at David’s Bridal. Reasonable price ranges of $600-$1,500 allow for brides to purchase a designer dress, without the high designer prices.
There was a proliferation of “Dress for Success” manuals, stressing the importance of uniform in the workplace and relates to fashion style of expensive clothing in professional settings, to indicate status and convey an image of success (Davis, 1994). John Molly’s Dress for Success (1975) and The Women’s Dress for Success Book (1977) were the best- selling books, advocating the way in which one should dress for success. The very fact that he wrote two manuals on work dress, points to the way in which dress is gendered, reflecting sexual difference. Davis argues that the formidable cultural linkage of male to work, career and authority was the reasoning behind popular “dress for success” manuals of the time (Davis,
It is difficult to imagine what it would be like living in media driven world that isn't going at a million miles per second. People often just blame the media and advertisers for tugging people in different directions, telling them who or what they should aspire to be to acquire a luxurious lifestyle. Criticizing advertisers for the scrutiny we face is easier than admitting we all want the gourmet meals and high end vehicles because it makes us feel good about being able to experience a luxurious life. James B. Twitchell's piece "The Allure of Luxury" focuses on how we, the middle class consumers who crave luxury, play along with advertisers and marketers in the chase of a luxurious lifestyle, and how it can be a good thing. His historical
Nowadays, with the improvement of living standard, fashion has becoming more and more important to the world. There are lots of different types of fashion companies all over the world. One of the most popular companies called ZARA. ZARA is a fashion clothes company which was founded at 1975 by Amancio Ortega who is a fashion retailer group company’s founder from Spain. That means ZARA is a subsidiary of INDITEX.