Chapter -II REVIEW OF LITERATURE Luxury is not easy to define .The high quality and creative ready to wear is identified as a luxury symbol. It is of course form of business and brand placement point of view ,addressed to high consumer range. Luxury is research .The chance to experience new routes ,to find new and not predictable or already seen solutions . Experimentations are luxury and its a fortune finding them and being able to have them . There are for example dresses which really given you the feeling of luxury for the way they have been made for the quality of manufacturing whilst some other expensive and intricate work are just opulent.
It is indeed a very broad term that includes a wide range of materialistic goods and services, which are mainly available for narrow social groups whose incomes and earnings are much higher than the rest of the society. Luxury brands have traditionally been found in certain product categories, such as fashion, jewelry, wines and spirits, automobiles and hotels. According to Euromonitor’s definition, “luxury
The term ‘luxury’ has many meanings and much different type of meanings to different kind of people. The word luxury as to what Google defines is “A state of great comfort or elegance, especially when involving great expense.” “It is a pleasure obtained only rarely or an inessential, desirable item, which is expensive or difficult to obtain.” The synonyms of luxury might be richness, leisure, bliss, delight, comfort, satisfaction and many more but actually it is just a ‘State of Mind’. Luxury is in fact connected with a man’s dreams and experiences that may help him to define what luxury is to him personally. Gabrielle Coco Chanel put it so right, “Luxury is a necessity which starts where necessities end.” She also says " Some people think luxury is the opposite of poverty. It is not.
Introduction The luxury fashion industry was not still significant until the early 90’s, nowadays, it is a huge market with significant change and competition. A number of strong competitors dominate the luxury fashion market, such as>>>>>>>>>>>>. However, segments in the luxury fashion appeared as a number of brands are trying to satisfy different customer classes such as the upper class, medium class and medium to upper classes. This industry is developing continuously because of the constant change in trends and the increase in demand for luxury fashion in both developing and mature markets. This paper will provide an analysis on the accessible luxury goods industry’s macro environment, it’s 5-forces intensity, its top driving forces, its
We all want to come up with a mind boggling design for T-shirts which is the next best thing on the fashion scene and something which is exclusive and not available to everyone too easily. Although it isn’t wrong to be an exclusive brand of T-shirts, when you are coming up with a t-shirt printing idea and want to market it to as many people as possible it would always be advisable to target it to all age groups and
These days, almost of us follow numerous womens clothing online to buy the newest stylish items for ourselves. These types of reputed online clothes shopping such as t. a. m. b, trina turk, ella moss, susana Monaco, james perse possess thousands of followers that signifies fashion is one of the most interests of many people. They all provide their splendid collections on the internet so that customers can see, compare and buy conveniently you could find a lot of good cheap women clothes online within the web. Women are very thinking about clothing. Louis Vuitton, Marc Jacobs, Celine and Dolce and Gabbana seemed heavily affected by today’s fashion blog owners.
Personal accessories market majorly comprises of jewellery (fine jewellery and fashion jewellery), bags (handbags, luggage, backpacks, cross body bags, wallets, purses and pouches, business bags, duffle bags, business bags and small bags), watches, and writing and marking instruments market. The most happening market on the global front is the personal accessories market. The largest jewellery markets in the world are India, US, and China. Bags market is expecting a positive growth with new designs. The innovation and technological advancements in the watch market is expected to grow steadily.
“Luxury is the possibility to stay close to your customers, and do things that you know they will love.” - Christian Louboutin In the present world, the thought of shopping is not only sufficient to just recognize the needs and wants of the consumers and try to gratify them. Modern shoppers purchase luxury products to please themselves or to satisfy psychological needs unlike earlier times where shopping meant purchasing the required goods. They purchase luxury goods to make a statement, to boast their personality or to enhance their self-esteem. Luxury is not a brand or price point but a state of mind. Affluent customers desire to spend their wealth where they receive the maximum profit on the investment or on goods that hold their value
Noticeably, China is become the largest luxury consumption market in the world due to the rapid economic development and the Internet development which allows a wider access for them to acquire information about luxury. More flexible spending provides