Luxury Cars Case Study

Luxury car sales in India

• Indian auto industry per se going through a rough patch, however, luxury car segment posting handsome growth and estimated to continue the double digit growth in the coming few years as well
• Economic downturn has a negligible impact on the luxury spending
• The big spenders are top executives, self-employed/ business persons, ex-farmers who've sold property for vast sums to developers and a younger, wealthy generation with different from those who shied away from "conspicuous consumption"
• Luxury cars account for 2% of overall car sales in India as against 10-15% in mature markets, thus, signifying a huge potential for growth
• Features like BHP doesn’t matter much in India vis-à-vis foreign markets due to

39.90 42.90 NA
Mercedes-Benz E-Class 47.40 129.00 3.50
Mercedes-Benz M-Class 56.60 249.00 4.00
Mercedes-Benz SLK-Class 75.08 126.00 4.00
Mercedes-Benz GL 77.50 174.00 4.00
Mercedes-Benz CLS 95.15 95.15 NA
Mercedes-Benz S-Class 114.00 144.00 5.00
Mercedes-Benz G-Class 185.00 185.00 5.00

• Audi
Model Price Range (In Lacs) User Ratings From To
Audi A3 24.56 32.93 4.00
Audi Q3 28.52 38.95 3.50
Audi A4 32.11 57.82 4.00
Audi A3 Cabriolet 44.75 44.75 NA
Audi A6 45.28 95.25 3.50
Audi Q5 45.39 62.93 3.00
Audi TT 55.15 55.15 3.50
Audi Q7 64.71 87.69 4.00
Audi A7 85.88 85.88 3.00
Audi RS5 108.00 108.00 NA
Audi A8 L 117.00 184.00 NA
Audi RS7 Sportback 136.00 136.00 NA
Audi R8 171.00 232.00 4.50

• BMW
Model Price Range (In Lacs) User