Luxury Goods Case Study

Due to the way wealth is concentrated it also affects the nation’s economy. Most of the consumer spending depends on individuals who are at the bottom. Having a country which is controlled by the wealthy affects the growth of the economy. Although income inequality has many negative effects on a nation, it also is a symbol of growing success for the rich and the poor. For instance “income inequality (different incomes among different people with different skills and

Impact: What value a product would augment better than the competitors and how a product is facilitating the target market better than the alternatives. Proof: It is the endorsement that a specific product has delivered specific values in the most cost effective manner to gain customer satisfaction. Cost: It is the value a customer is expecting to get from a product paying a certain amount of money. Customer compares the value of the product with the cost that they have to pay and evaluate whether it delivers what is expected or not? Dimensions of Value proposition from company’s perspective are Value Creation: The basic step where the idea of value specification is presented and processed.

This created a difference in the social ladder. People were usually distinguished in a particular social class based on the kind of items they possessed. Some goods were classified as luxury and high valued due to the region where the goods are from, making it rare and indigenous to an area where they aren't usually found. In other words, luxury goods are geared to the elite class unlike the common goods. Luxury and the commons good both had the same effect on society.

Effects of income inequality The impact of economic inequality affects a large part of the population in different ways. The most obvious effects of wealth inequality are that it creates social classes. The first subdivision that we can draw is that population is split in two categories: the rich and the poor. There are a variety of economic effects caused by income inequality. Wealthy people have a higher income and consequently spend less of each marginal dollar, which caused the economic growth to slow.

(pg. 121)” and “I (Olivia) learned that the world revolves around money. (pg. 135)” both display the inequalities between those wealthy and those poor. Mulligan conveys the differences by emphasising that with bundles of money, people are able to buy impressive things such as grand houses or lots of servants and show off to others, which can impact their reputation with companies and people by making themselves seem worth more.

Oftentimes, people over indulge to own the newest cars, a home in an upscale neighborhood, or designer clothing in order to create a certain image of themselves to present to others. Consumer spending accounts for seventy percent of the United States economy (Davis). Are all these goods and services purchased necessary? Of course not. As a society, we allow advertising to influence our spending and we tend to spend more on luxuries than we do on necessities.

This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.

According to the Wealth Report, less than half of surveyed wealthy consumers (annual household income above $150,000 US) especially the older respondents believe that craftsmanship is a differentiator of luxury against mainstream (Carr 2013). The result shows that there is a conflict of interest in the traditional luxury’s pillar of craftsmanship, against the modern popularization in contemporary-oriented fashion. Therefore, the perceived value of the modern luxury has skyrocketed beyond a reasonable threshold—matching that of traditional luxury. The price points of a handbag with know-how history can more or less be similar to the contemporary designer brands. The value of artisan skill is less procured, due to the much available assembly-lined

For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute. Being a luxury product, people would tend to buy it only when they have a considerable amount of disposable income. In economies doing well, the product would continue to

If one can simply obtain the next new item, they believe they will be more socially accepted and will be overall happier. “Materialism reflects the importance people attach to “worldly possessions, which occupy “a central place” in their lives and “provide the greatest sources of satisfaction and dissatisfaction” (Christopher). To resolve this materialistic society, we must first address the main problems, which are personal characteristics such as pride, greed, and jealousy. “If someone is bombarded with images or reminders of wealth, such an abundance of investment banks nearby or neighbors driving luxury cars, they are likely to feel a need to spend money they may not have to project an image of wealth they don't actually possess” (Howell) Materialism is not only caused within the human body, it is demonstrated in everyday