Bookkeeper Case Analysis

Due to the long seniority of the bookkeeper, this might explain why she would defend M2-Byg, if she overhears bad publicity or rumors about the company. She says “I get offended if I hear negative rumor about the company. I can’t use rumors to anything and I think it is awful how a story get be developed through rumors. And I would never ever say a bad thing about my working place.” This show a high level of loyalty and that she is emotional affected if something bad happens to the company, which suggest that she has affective commitment. This is also the result, when asking the handyman and the apprentice, both of them says that they hate rumors and that they defend the company if they are confronted with rumors about M2-Byg. Based on this the handyman and the apprentice are emotional attached to the company and are affective committed. The navvy will not defend M2-Byg if he was confronted with negative rumors, he doesn’t feels emotional attached to the company.
Relationship to the colleagues
The handyman, the apprentice and the navvy say that their colleagues means a lot to them, and that their colleagues could be the reason why, that they won’t leave

a higher position, more responsibility or a course, but none of them answered that it could make them stay there. However, some characteristics of the continuance commitment fitted to the navvy e.g. he values the job-security very high, and therefore he stays in the company. It is pretty normal that the three archetypes do not make a perfect fit to an employee. Consequently, it was remarkable that three of the employees suited the affective commitment as well as they did. This cannot be explained by one thing because commitment is based on feelings, and therefore the reasons for the employees’ types of commitment are more individual rather than a general affect, which will be discussed in the