Consumer Behavior: Myers-Briggs Type Indicator

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Running head: MBTI Personality 1
Consumer Behavior
University of the People
MBTI Personality 2
MBTI – Interpretation of Human Behavior
In continuation of the topic discussed in Unit1, this week the class conducted an in-depth research of Myers-Briggs Type Indicator (MBTI). Developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers based on typological theory of Carl Jung. Over almost a century the indicator gained wide popularity in determining governing behavioral principles in people all over the world. The test has proven to be an effective tool to determine best activities and job positions for given people, help them find the right educational path, guide their alert decision making and assist in adapting to various
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My dream job that I am working towards is Project
Management. It requires strong Extraversion traits, however I keep teaching myself to enjoy communication. It slowly works.
The opposite to my type would be ENFP – extraverted intuitive feeling perceiver. I think that it would be fascinating to meet a person like this. There are only 8% of people of this type in the world. Having such type of person in a project team, for example, would bring additional creativity and ideas “outside the box” into the focus. It is a great chance to step away from pure data and see what else is out there in the subject. Such people, in my mind, work in creative
MBTI Personality 5 fields – art, architecture, event management or film making, where expression of senses and feelings is strongly encouraged.
As for difficult situations from the past, I have already described them above in the section about introversion. In school I had trouble enjoying companies of friends. Over the years, however, I learned to embrace this trait and realized that I don’t have to “fit” into standard behavioral frames and can do what I like. Second difficulty applies to managing groups
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Here are a few strategies that I employ when collaborating with people of different MBTI types: 1. I make myself look at the situation with another person’s eyes and understand what they would like to do in that case. Knowing the person at least a bit helps a lot. I try to tell myself that I am not always right and that my opinion can be quite subjective. Awareness of these factors helps a lot.
2. I remember the experiment from my previous college when professor broke our class into groups that contained various MBTI types and we had to work on one project together. Despite many conflicts, we managed to produce and present a great product. It was much better than in any other classes where groups were formed randomly. Based on that I remember the value of diversity in groups.
3. I keep teaching myself about other personalities and how to interact with them. I read a lot of non-fictional books on leadership and social behaviors. Over the past
3 years I learned to communicate much more effectively with people of all types.
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MBTI Personality 6
Psychovoice, 2012. Myers-Briggs (MBTI) Typology. Retrieved from on
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